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From the notebook

Deep Work

Cal Newport

Book Cover

Process

1. What It’s About (Rules 1–4)

  • Unity (1 sentence):
  • Major parts outline:
  • Key problems/questions:

2. Interpretation (Rules 5–8)

  • Important terms:
  • Main propositions (in my words):
  • Arguments (premises → conclusion):
  • Problems solved / left open:

3. Criticism (Rules 9–15)

  • Do I fully understand before judging? ☐
  • Whole book judgment (fair/unfair):
  • Distinguish knowledge vs. opinion:
  • Grounds for disagreement:
    • Uninformed?
    • Misinformed?
    • Illogical?
    • Incomplete?
  • My judgment (agree / disagree / suspend):
  • What of it? (implications / applications):

4. Cross-References (Syntopical Prep)

  • Other authors on this issue:
  • Agreements/disagreements:

5. Summary & Verdict

  • Précis (100–150 words):
  • Best passages:
  • Keep / reread / discard?

Main Ideas, Takeaways & Similarities & Questions

Questions

I. What is the problem?
A. How is this problem formulated?
B. Why is this problem important?
C. What is the history of this problem?
D. Which prominent personalities have been interested in this problem?

II. What solutions to the problem are there?
A. What are the conclusions reached?
B. By what argument(s) is the conclusion reached?
C. What facts or assumptions serve as premises?
D. When a prominent personality offers a solution, does he also argue for or against other prominent personalities? Does he raise objections to alternative solutions? Does he consider objections to his own solutions?

III. Evaluation
A. What are the advantages and disadvantages of the alternative formulations to the problem?
B. Has the importance or history of the problem ever been misrepresented?
C. Are the solutions logically related to the premises?
D. Are the facts true? Are the assumptions acceptable? Are the objections answerable?

Main Ideas

1) Core thesis and key definitions

  • Deep Work (what it is): “Professional activities performed in a state of distraction-free concentration” that push your cognitive limits and create new value.
  • Shallow Work (what it isn’t): “Noncognitively demanding, logistical-style tasks” performed while distracted; they don’t create much new value and are easy to replicate.
  • Deep Work Hypothesis (why it matters): The ability to do deep work is becoming rarer and more valuable at the same time; those who cultivate it and make it central will thrive.
  • Two core abilities for modern success: learning hard things quickly and producing at an elite level—both depend on sustained, high-quality focus.
  • Attention residue problem: frequent context switching leaves “residue” that impairs performance on the next task, making deep work essential.

2) Why deep work is undervalued—but still decisive

  • Cultural and organizational bias: In a “technopoly,” anything tied to the internet is presumed good, and visible busyness becomes a proxy for productivity—despite weak metrics for its real impact.
  • Your advantage: Because institutions underinvest in depth, individuals who develop it gain outsized returns as the skill grows rarer.

3) Why deep work is meaningful (not just useful)

  • Newport connects depth to craftsmanship: meaning arises from honing skill and attending to the “subtle virtues” of the work, not from job glamour or outcomes alone.
  • This view counters “follow your passion” simplifications and argues that a rarified approach—not a rarified job—yields satisfaction.
  • Part 1 concludes: humans flourish in depth and flounder in shallowness.

4) The four rules (Part 2): how to build a deep-work life

Rule #1: Work Deeply

  • Design for depth: Newport uses the “Eudaimonia Machine” as a metaphor for spaces and sequences that funnel you toward total focus.
  • Rituals & shutdown: Create end-of-day shutdown routines to clear cognitive load (leveraging the Zeigarnik effect). Say “Shutdown complete” to mark closure.
  • Measure what matters (4DX): Track lead measures—hours of deep work—with a visible scoreboard; review weekly to sustain accountability.

Rule #2: Embrace Boredom

  • Train concentration: Practice productive meditation—use low-mental-load moments (walking, commuting) to push a single problem, returning attention whenever it wanders.
  • Schedule the internet: Isolate online time into fixed blocks; outside those blocks, remain offline to strengthen attention “muscles.”

Rule #3: Quit Social Media

  • Adopt the craftsman approach to tools: Use (or drop) tools based on whether their positive impacts on your core goals substantially outweigh the negatives—reject the “any-benefit” mindset.

Rule #4: Drain the Shallows

  • Time-block aggressively; cap availability: Schedule your day to minimize shallow tasks and protect deep-work blocks; be “stingy” with time.
  • Quantify depth & reduce: Identify and reduce low-value obligations; shallow work expands to fill time if left unchecked. Examples like Basecamp’s four-day summer weeks show the nonessential nature of much shallow work.

5) Book structure and through-line

  • The book has two aims: Part 1 argues for the truth and importance of the deep work hypothesis; Part 2 provides practical rules to make deep work central to your professional life.

6) Notable short quotes (illustrative)

  • “The ability to perform deep work is becoming increasingly rare and increasingly valuable.”
  • “Professional activities performed in a state of distraction-free concentration.”
  • “Shutdown complete.”
  • “I’ll live the focused life, because it’s the best kind there is.”

7) What adopting deep work yields

  • Newport’s own case study: by ruthlessly prioritizing depth, he more than doubled his academic output in a year—while still avoiding evening work—illustrating the practical power of the approach.

Bottom line: Deep work is a rare, valuable, and meaningful skill. The first half of the book explains why; the second half shows how—via deliberate environments, rituals, disciplined attention training, skeptical tool selection, and aggressive pruning of shallow work.

Summary

Introduction


Key Narrative: Carl Jung and Bollingen Tower

  • In 1922, Carl Jung built a retreat, Bollingen Tower, near Lake Zurich.
  • The Tower was not for leisure but for advancing his intellectual work.
  • Jung used the retreat for undistracted writing, meditation, and deep thought, even though it reduced his clinical hours in Zurich.
  • His deliberate withdrawal illustrates the concept Newport defines as Deep Work:

    “Professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate.”


Historical Examples of Deep Work

  • Michel de Montaigne: built a library in his château tower for focused study.
  • Mark Twain: wrote Tom Sawyer in a secluded shed; family signaled meals with a horn.
  • Woody Allen: wrote all his scripts on a manual typewriter without computer distraction, producing a film nearly every year for decades.
  • Peter Higgs: worked so disconnectedly that journalists couldn’t find him when he won the Nobel Prize.
  • J.K. Rowling: avoided social media while writing Harry Potter; her only tweet for over a year was that she prioritized pen and paper.
  • Bill Gates: practiced “Think Weeks,” isolating himself to read and generate ideas (famously leading to Microsoft’s Internet pivot in 1995).
  • Neal Stephenson: deliberately avoids email/social media to protect his long uninterrupted writing sessions.

These figures show that deep work is common among influential and creative individuals.


Modern Contrast: The Rise of Shallow Work

  • Today’s knowledge workers are dominated by network tools (email, SMS, social media, infotainment sites).
  • A 2012 McKinsey study found:
    • 60% of workweek spent in communication/Internet searching.
    • 30% of time just on email.
  • This fragmentation makes deep work impossible because long, uninterrupted focus is required.

Newport defines Shallow Work as:

“Noncognitively demanding, logistical-style tasks, often performed while distracted. These efforts tend to not create much new value in the world and are easy to replicate.”


Case Study: Jason Benn

  • Former financial consultant; realized most of his job could be automated by an Excel macro.
  • Quit his job to become a computer programmer but initially struggled with focus, often wasting days online.
  • To force deep work:
    • Locked himself in a room with no computer, only textbooks, notecards, and a highlighter.
    • Practiced intense, distraction-free study, sometimes five+ hours daily.
  • Entered Dev Bootcamp (100+ hours/week coding program). Thanks to his preparation, he excelled, graduating top of his class.
  • Landed a $100,000 developer job in San Francisco (up from $40,000 in consulting).
  • Now practices deep work daily, sometimes 7–8 focused hours.

Lesson: Deep work is not a nostalgic relic—it’s a high-value modern skill.


The Deep Work Hypothesis

Newport combines two trends:

  1. Deep work is becoming increasingly rare (due to distraction and shallow habits).
  2. Deep work is becoming increasingly valuable (in the digital economy, where complexity and rapid change demand mastery).

Result:

“The ability to perform deep work is becoming increasingly rare at exactly the same time it is becoming increasingly valuable in our economy. As a consequence, the few who cultivate this skill, and then make it the core of their working life, will thrive.”


Part 1: The Idea

Chapter 1 — Deep Work Is Valuable

  • Winners in the new economy. Newport, drawing on Brynjolfsson & McAfee, argues that the “Great Restructuring” rewards three groups:
    1. High-skilled workers who can partner creatively with complex tools (e.g., Nate Silver using large databases and Stata).
    2. Superstars who dominate winner-take-all markets once talent is globally accessible (e.g., David Heinemeier Hansson with Ruby on Rails).
    3. Owners with capital to invest in scalable, low-labor technologies (e.g., VC John Doerr).
  • Two core abilities to thrive.
    1. Quickly master hard things. Modern tools (databases, statistical systems) are non-trivial; mastery must be repeated as they evolve.
    2. Produce at an elite level (quality × speed). It’s not enough to learn; you must ship valuable, concrete results. Deep work underpins both abilities.
  • Why deep work enables rapid learning. Building from K. Anders Ericsson’s deliberate practice and the neuroscience of myelin, Newport argues that intense, distraction-free focus isolates the neural circuits you intend to strengthen; multitasking or low-focus study fires too many circuits to build skill efficiently.
  • Why deep work enables elite production.
    • Adam Grant (Wharton) exemplifies batching: concentrated multi-day sprints on one paper task at a time, with email autoresponders, stacked teaching in one term, and long isolation for research.
    • Newport’s “productivity law”: High-Quality Work = Time × Intensity of Focus.
    • Attention residue (Sophie Leroy): switching tasks leaves residual attention on the prior task, degrading performance; sustained focus minimizes this cost.
  • “What about Jack Dorsey?” Some executives succeed amid heavy fragmentation because their role is a decision engine fed by constant inputs; deep work isn’t their comparative advantage. Newport cautions against generalizing from such exceptions: most roles benefit from depth (and even managers can structure work—e.g., Scrum—to protect deeper thinking).

Chapter 2 — Deep Work Is Rare

  • The paradox. Even as depth grows more valuable, workplaces elevate trends that erode it:
    • Open offices (serendipity at the cost of persistent distraction),
    • Always-on instant messaging,
    • Mandatory social presence for content producers.
  • Why this happens (three forces):
    1. The metric black hole. It’s hard to measure the true cost of shallow habits (e.g., Tom Cochran’s analysis of email showing large hidden labor costs); without clear metrics, harmful practices persist.
    2. Principle of least resistance. In the absence of feedback, people adopt the easiest immediately-gratifying behavior: constant connectivity and recurring meetings replace thoughtful planning because they feel frictionless now, even if they reduce long-term value.
    3. Busyness as a proxy for productivity. With few objective outputs, visible activity (emails, meetings, quick chat responses) masquerades as value. Newport contrasts this with academia’s clarity (e.g., h-index); he notes cases like Yahoo’s VPN-log focus as emblematic of the bias toward visible busyness.
  • The cult of the Internet (technopoly). Influenced by Neil Postman and Evgeny Morozov, Newport argues that “Internet-centrism” turns digital adoption into an unquestioned good. Even elite reporters are nudged to tweet, diverting attention from deep reporting/writing—illustrating how ideology, not evidence, drives shallow commitments.
  • Bottom line. These cultural and organizational forces are bad for business (they suppress high-value depth) but good for you: because depth is scarce, those who cultivate it gain a competitive advantage.

Chapter 3 — Deep Work Is Meaningful (opening)

  • Newport opens with Ric Furrer, a master blacksmith recreating ancient techniques. The scene—hands-on craft, total engagement, visible results—sets up the chapter’s case that deep, demanding concentration is not only economically valuable but inherently meaningful, linking craft to purpose and satisfaction.
  • Opening case: Ric Furrer (blacksmith). Newport shows Furrer forging a Viking-era sword by hand—hours of focused hammering, delicate heat-treating, and precise judgment—illustrating how demanding concentration yields visible mastery and satisfaction. It’s grueling but attentive, controlled work, not brute force; he “nudges” the metal until “you start to enjoy it,” then quenches at the moment his eye discerns “it’s ready.”
  • Meaning through craftsmanship (“the sacred”). Drawing on Dreyfus & Kelly, Newport argues that craftsmanship reveals “sacredness”—the craftsperson isn’t inventing meaning but learning to perceive meanings already present in the material and task. This furnishes an ordered, non-nihilistic source of purpose; the satisfaction on Furrer’s face is “a glimpse of the sacred.”
  • Transfer to knowledge work. The chapter insists this source of meaning is not limited to manual trades: any pursuit that supports high levels of skill can tap it. Newport bridges to software by quoting programmer Santiago Gonzalez on “beautiful code” and The Pragmatic Programmer’s cathedral metaphor—arguing that writers, marketers, consultants, and lawyers can treat their output as craft and find the same kind of meaning by honing skill and working with respect and care.
  • Core takeaway (from this section): Deep, skilled attention transforms work into craft, and craft supplies a stable, intrinsically meaningful source of satisfaction—one that modern knowledge workers can access if they structure their jobs for depth rather than distraction.

Part 2: The Rules

Rule #1 — Work Deeply


Brief overview

Newport argues that deep work must be deliberately engineered into your schedule and environment. He introduces scheduling philosophies, rituals, “grand gestures,” execution systems, and end-of-day shutdowns to make depth routine and sustainable. The rule’s theme is that depth is too valuable to be left to chance; it must be systematized.

Key arguments in order

  1. Choose a scheduling philosophy for depth.

    • Monastic: Eliminate or radically minimize shallow obligations (e.g., Neal Stephenson) — best for people with discrete, individually produced output.
    • Bimodal: Alternate clearly bounded stretches of monastic-style depth with stretches open to everything else (Jung in Bollingen vs. busy Zurich life); minimum deep unit is typically a full day.
    • Rhythmic: Make depth a consistent daily habit (e.g., Seinfeld’s “don’t break the chain” method), often more compatible with standard jobs; yields more total deep hours over time.
    • Journalistic: Switch into depth whenever time opens, as Walter Isaacson did while climbing at Time; powerful but not for novices.
  2. Ritualize your deep sessions.

    Depth sticks when you decide in advance where, for how long, how you’ll work, and the support you’ll use (food, notes, locations). Newport stresses treating deep sessions as a “big deal” requiring forethought.

  3. Make a “grand gesture.”

    Occasionally investing significant time/money/attention (e.g., decamping to a special location) helps push intensity higher when a project demands it.

  4. Execute like a business (4DX).

    • Focus on the wildly important.
    • Track lead measures.
    • Keep a compelling scoreboard.
    • Establish a weekly cadence of accountability with concrete commitments that are reviewed regularly.
  5. Be lazy: embrace shutdown and downtime.

    End the workday with a shutdown ritual (review tasks, set next actions, say “shutdown complete”) to protect attention and allow subconscious work; it leverages the Zeigarnik effect and planning to offload unfinished tasks.

Notable quotes

  • “To work deeply is a big deal and should not be an activity undertaken lightly.”
  • “Keep the session focused on the execution process.” (re: accountability meetings)
  • “Shutdown complete.” (closing phrase in the ritual)

Connection to the overall book

Rule #1 operationalizes the book’s thesis that depth is both rare and valuable by turning it into a repeatable practice rather than an aspiration. It provides the scaffolding so later rules (on attention, tools, and shallow work) have somewhere to land.


Rule #2 — Embrace Boredom

Brief overview

The ability to concentrate is a trainable skill. To strengthen it you must stop giving in to constant novelty seeking and practice resisting the impulse to switch. Newport prescribes scheduling internet use, practicing “productive meditation,” and making implementation plans to conserve willpower.

Key arguments in order

  1. Train your brain away from constant switching.

    Deep work fails when every hint of boredom triggers a context switch; concentration must be trained like a muscle.

  2. Schedule internet use at work and at home.

    Create clearly bounded online blocks; outside them, stay offline—even if a task is dull. This denies your mind the escape hatch and strengthens focus.

  3. Practice “productive meditation.”

    While doing a physically undemanding activity (e.g., walking), keep your attention on a single hard problem; when you drift, bring it back. This builds concentration and idea quality.

  4. Use specific plans to save willpower.

    Formulating “if-then” implementation intentions (“When X happens, I’ll do Y”) frees cognitive resources otherwise spent on deciding what to do next.

Notable quotes

  • “Committing to a specific plan of action… may free cognitive resources.”

Connection to the overall book

If Rule #1 gives you a place for deep work, Rule #2 equips you with the attentional stamina to actually stay there, reinforcing the book’s claim that depth is a skill that can be cultivated.


Rule #3 — Quit Social Media

Brief overview

Newport challenges the “any-benefit” approach to tools and proposes a craftsman approach to tool selection: adopt only those tools whose benefits substantially outweigh their costs relative to what you value. He then offers practical experiments to reassess (and often reduce) social media use.

Key arguments in order

  1. Reject the “any-benefit” mindset.

    Don’t keep a tool just because it helps in some way; evaluate it against your core professional and personal values and the total costs to focus.

  2. Adopt the craftsman approach; apply the law of the vital few.

    Identify the small number of activities that produce most of your value, then choose (or drop) tools strictly by whether they serve those activities.

  3. Run a 30-day quit experiment.

    Drop a network tool for thirty days; at the end, ask whether your life suffered and whether the benefits were significant. Also, consider not using the Internet for entertainment, replacing it with intentional activities (e.g., reading and structured leisure).

  4. Anecdotal evidence: unplugging sharpens focus.

    Baratunde Thurston’s month offline left him “much more focused and productive” and with more writing done—illustrating the upside of aggressive disconnection.

Notable quotes

  • “A craftsman approach to tool selection.”

Connection to the overall book

This rule strips away low-value, high-distraction inputs so the systems from Rule #1 and the attentional capacity from Rule #2 can produce maximal returns. It operationalizes the book’s scarcity/value thesis by removing tools that erode depth.


Rule #4 — Drain the Shallows

Brief overview

Shallow work is necessary but dangerous when ungoverned. Newport’s remedy: quantify depth, time-block your day, set explicit budgets and constraints (e.g., fixed-schedule productivity), and redesign communication (especially e-mail) to minimize inbound and context switching.

Key arguments in order

  1. Quantify the depth of tasks.

    Use the “hire a smart college grad” test to distinguish shallow tasks; bias your schedule toward high-depth activities.

  2. Schedule every minute of your day (time-blocking).

    Lay out blocks for deep and shallow work; when plans change, adjust the blocks rather than abandoning them. This keeps shallow creep at bay.

  3. Ask your boss for a shallow-work budget.

    Agree on a target percentage of time for shallow tasks so expectations align and depth is protected.

  4. Fixed-schedule productivity (e.g., “finish by 5:30”).

    Choose a hard stop and work backward to fit what matters; constraints force prioritization and discourage low-value busyness.

  5. Become hard to reach (reengineer communication).

    • Write process-centric e-mails that move work forward without back-and-forth.
    • Default to not responding when messages don’t merit your attention.

Notable quotes

  • “Schedule every minute of your day.”
  • “If it’s ambiguous or low-value, don’t respond.” (principle summarized from the e-mail rules)

Connection to the overall book

By constraining shallow work, this rule carves out the protected time and attention that the first three rules require. It’s the guardrail that preserves the “superpower” of deep work in an office culture biased toward the visible and reactive.


How the Four Rules Fit Together

  • Why depth? The book’s foundation: deep work is increasingly valuable and increasingly rare; those who cultivate it thrive.
  • Rule #1 installs systems that make depth show up on your calendar.
  • Rule #2 builds the attentional stamina to stay deep.
  • Rule #3 removes tools that sabotage depth.
  • Rule #4 protects time by minimizing shallow obligations and redesigning communications.

Together, these rules translate the Deep Work Hypothesis into day-to-day practice.


Conclusion

Brief overview (main idea & themes)

Newport closes by arguing that deep work is a practical engine for creating valuable outcomes, not a moral position about technology or culture. He uses Bill Gates’s early Microsoft story and his own research career to demonstrate how disciplined concentration can multiply output even under severe time constraints. The conclusion emphasizes that the “deep life” demands tradeoffs and discomfort, but reliably yields productivity and meaning.


Key arguments, facts, and events (in order)

  1. Gates’s Altair sprint illustrates deep work’s power.

    The oft-told origin of Microsoft—Gates seeing the Altair on the Popular Electronics cover in 1974 and racing to build BASIC—gets a crucial addendum: Gates’s “prodigious” capacity for sustained concentration. Walter Isaacson reports Gates would work until he literally fell asleep at the keyboard, nap briefly, then resume exactly where he left off. Isaacson’s contrast—Allen’s mind “flit” among ideas while Gates was a “serial obsessor”—frames deep focus as the differentiator. This anecdote, Newport says, is the strongest form of the case for deep work.

  2. Deep work is not a culture war; it’s a pragmatic choice.

    Against a polarized “phones are doom” vs. “connection is utopia” debate—Newport cites McLuhan’s “the medium is the message” and notes our current habit of making “the medium [into] morality”—he positions deep work as value-neutral but results-maximizing: it “gets valuable things done.” It mattered because it enabled Gates to help launch a new industry “in less than a semester.”

  3. Personal evidence I: graduate-school productivity through depth.

    When Newport first adopted deep work as a student, he could publish two quality papers a year while rarely working past 5 p.m. on weekdays and not at all on weekends—unusual in his cohort.

  4. Anticipating constraints: training for professorship by adding friction.

    Fearing the loss of free time as a professor, he deliberately constrained his schedule during his final MIT years:

    • Kept nights off; took extended midday breaks for a run and lunch.
    • Took on a book contract (So Good They Can’t Ignore You) to increase demands.
    • Blocked deep-work hours rigorously and defended them.
    • Practiced thinking through problems while walking (“on foot each week”).
    • Sought disconnected, quiet locations (Barker Engineering Library’s dome in summer; Lewis Music Library in winter).
    • Even bought a $50 grid-lined lab notebook as a nudge toward care and precision. The aim was to strengthen the depth muscle before duties expanded.
  5. Personal evidence II: more obligations, higher output.

    After joining Georgetown in 2011, obligations surged, yet the training paid off: research productivity improved to four papers per year, doubling his graduate-school rate.

  6. Pushing to an extreme (2013–2014): book + tenure horizon + rejected grant.

    Newport intensified deep work for three reasons:

    • Writing this book added a 70,000-word manuscript to his load.
    • Tenure loomed; he wanted a decisive publication record before the case was filed.
    • A grant rejection stung; he resolved to let publications answer any doubts.
  7. Methods for extreme depth.

    He ruthlessly declined time-consuming commitments, worked more in isolated locations, kept a visible tally of deep-work hours (and felt urgency when it lagged), and revived the habit of working problems in his head whenever possible (dog walks, commutes, shoveling snow, yard pacing during a child’s nap). The key change: relentlessness—pushing on consequential results most days, not just near deadlines.

  8. Outcomes: dramatic, measurable gains without night work.

    In that same year—with a toddler at home and while writing the book—he more than doubled his average productivity, publishing nine peer-reviewed papers while maintaining his no-evenings rule. He concedes this level was cognitively exhausting and intends to scale back, but the experiment confirmed deep work’s underappreciated power.

  9. The deep life: not for everyone, but uniquely rewarding.

    Depth demands hard work and drastic habit change: leaving the comfortable “artificial busyness” of rapid email and social media, and facing the risk that one’s current best may “not (yet) be that good.” Still, for those willing to endure the discomfort and focus their minds on producing things that matter, the payoff is productivity and meaning. Newport ends by echoing Winifred Gallagher—“I’ll live the focused life, because it’s the best kind there is”—adding: “I agree. So does Bill Gates.”


Notable quotes (representative and concise)

  • Paul Allen on Gates’s work sprint: “a prodigious feat of concentration.”
  • Walter Isaacson on Gates vs. Allen: “The one trait that differentiated [Gates from Allen] was focus… Gates was a serial obsessor.”
  • McLuhan invoked: “the medium is the message” (used to critique today’s tendency to make “the medium” into morality).
  • Winifred Gallagher (requoted): “I’ll live the focused life, because it’s the best kind there is.”

Connection to the overall book

The conclusion reaffirms the book’s central thesis—that deep work is increasingly valuable and rare—by showing how it looks in practice at the highest levels (Gates) and in an ordinary yet demanding academic career (Newport). It ties together earlier arguments about deliberate practice, ritual, scheduling, and protecting attention, and leaves the reader with a clear, pragmatic invitation: choose depth for results and meaning, not as a cultural stance but as a working strategy.

Highlights

Deep Work: Professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate. (Location 59)

The term “deep work” is my own and is not something Carl Jung would have used, but his actions during this period were those of someone who understood the underlying concept. Jung built a tower out of stone in the woods to promote deep work in his professional life—a task that required time, energy, and money. It also took him away from more immediate pursuits. As Mason Currey writes, Jung’s regular journeys to Bollingen reduced the time he spent on his clinical work, noting, “Although he had many patients who relied on him, Jung was not shy about taking time off.” Deep work, though a burden to prioritize, was crucial for his goal of changing the world. (Location 64)

Indeed, if you study the lives of other influential figures from both distant and recent history, you’ll find that a commitment to deep work is a common theme. (Location 69)

Microsoft CEO Bill Gates famously conducted “Think Weeks” twice a year, during which he would isolate himself (often in a lakeside cottage) to do nothing but read and think big thoughts. (Location 82)

The reason knowledge workers are losing their familiarity with deep work is well established: network tools. (Location 92)

when he dedicated himself to learning how to code, he knew he had to simultaneously teach his mind how to go deep. His method was drastic but effective. “I locked myself in a room with no computer: just textbooks, notecards, and a highlighter.” He would highlight the computer programming textbooks, transfer the ideas to notecards, and then practice them out loud. (Location 152)

as we shift to an information economy, more and more of our population are knowledge workers, and deep work is becoming a key currency—even (Location 185)

The real rewards are reserved not for those who are comfortable using Facebook (a shallow task, easily replicated), but instead for those who are comfortable building the innovative distributed systems that run the service (a decidedly deep task, hard to replicate). Deep work is so important that we might consider it, to use the phrasing of business writer Eric Barker, “the superpower of the 21st century.” (Location 188)

The Deep Work Hypothesis: The ability to perform deep work is becoming increasingly rare at exactly the same time it is becoming increasingly valuable in our economy. As a consequence, the few who cultivate this skill, and then make it the core of their working life, will thrive. (Location 193)

This compressed schedule is possible because I’ve invested significant effort to minimize the shallow in my life while making sure I get the most out of the time this frees up. I build my days around a core of carefully chosen deep work, with the shallow activities I absolutely cannot avoid batched into smaller bursts at the peripheries of my schedule. Three to four hours a day, five days a week, of uninterrupted and carefully directed concentration, it turns out, can produce a lot of valuable output. (Location 214)

The High-Skilled Workers Brynjolfsson and McAfee call the group personified by Nate Silver the “high-skilled” workers. Advances such as robotics and voice recognition are automating many low-skilled positions, but as these economists emphasize, “other technologies like data visualization, analytics, high speed communications, and rapid prototyping have augmented the contributions of more abstract and data-driven reasoning, increasing the values of these jobs.” In other words, those with the oracular ability to work with and tease valuable results out of increasingly complex machines will thrive. Tyler Cowen summarizes this reality more bluntly: “The key question will be: are you good at working with intelligent machines or not?” (Location 275)

Once the talent market is made universally accessible, those at the peak of the market thrive while the rest suffer. (Location 292)

In a seminal 1981 paper, the economist Sherwin Rosen worked out the mathematics behind these “winner-take-all” markets. One of his key insights was to explicitly model talent—labeled, innocuously, with the variable q in his formulas—as a factor with “imperfect substitution,” which Rosen explains as follows: “Hearing a succession of mediocre singers does not add up to a single outstanding performance.” In other words, talent is not a commodity you can buy in bulk and combine to reach the needed levels: There’s a premium to being the best. Therefore, if you’re in a marketplace where the consumer has access to all performers, and everyone’s q value is clear, the consumer will choose the very best. Even if the talent advantage of the best is small compared to the next rung down on the skill ladder, the superstars still win the bulk of the market. (Location 293)

As digital technology reduces the need for labor in many industries, the proportion of the rewards returned to those who own the intelligent machines is growing. A venture capitalist in today’s economy can fund a company like Instagram, which was eventually sold for a billion dollars, while employing only thirteen people. When else in history could such a small amount of labor be involved in such a large amount of value? With so little input from labor, the proportion of this wealth that flows back to the machine owners—in this case, the venture investors—is without precedent. It’s no wonder that a venture capitalist I interviewed for my last book admitted to me with some concern, “Everyone wants my job.” (Location 313)

In this new economy, three groups will have a particular advantage: those who can work well and creatively with intelligent machines, those who are the best at what they do, and those with access to capital. (Location 320)

Two Core Abilities for Thriving in the New Economy 1. The ability to quickly master hard things. 2. The ability to produce at an elite level, in terms of both quality and speed. (Location 332)

If you can’t learn, you can’t thrive. (Location 360)

You must then transform that latent potential into tangible results that people value. (Location 361)

If you don’t produce, you won’t thrive—no matter how skilled or talented you are. (Location 368)

The two core abilities just described depend on your ability to perform deep work. If you haven’t mastered this foundational skill, you’ll struggle to learn hard things or produce at an elite level. (Location 371)

This task of formalization began in earnest in the 1970s, when a branch of psychology, sometimes called performance psychology, began to systematically explore what separates experts (in many different fields) from everyone else. In the early 1990s, K. Anders Ericsson, a professor at Florida State University, pulled together these strands into a single coherent answer, consistent with the growing research literature, that he gave a punchy name: deliberate practice. (Location 387)

“Men of genius themselves were great only by bringing all their power to bear on the point on which they had decided to show their full measure.” (Location 397)

This brings us to the question of what deliberate practice actually requires. Its core components are usually identified as follows: (1) your attention is focused tightly on a specific skill you’re trying to improve or an idea you’re trying to master; (2) you receive feedback so you can correct your approach to keep your attention exactly where it’s most productive. The first component is of particular importance to our discussion, as it emphasizes that deliberate practice cannot exist alongside distraction, and that it instead requires uninterrupted concentration. As Ericsson emphasizes, “Diffused attention is almost antithetical to the focused attention required by deliberate practice” (emphasis mine). (Location 398)

To be great at something is to be well myelinated. (Location 410)

This understanding is important because it provides a neurological foundation for why deliberate practice works. By focusing intensely on a specific skill, you’re forcing the specific relevant circuit to fire, again and again, in isolation. This repetitive use of a specific circuit triggers cells called oligodendrocytes to begin wrapping layers of myelin around the neurons in the circuits—effectively cementing the skill. The reason, therefore, why it’s important to focus intensely on the task at hand while avoiding distraction is because this is the only way to isolate the relevant neural circuit enough to trigger useful myelination. By contrast, if you’re trying to learn a complex new skill (say, SQL database management) in a state of low concentration (perhaps you also have your Facebook feed open), you’re firing too many circuits simultaneously and haphazardly to isolate the group of neurons you actually want to strengthen. (Location 410)

batching of hard but important intellectual work into long, uninterrupted stretches. (Location 440)

High-Quality Work Produced = (Time Spent) x (Intensity of Focus) (Location 454)

attention residue. (Location 465)

The problem this research identifies with this work strategy is that when you switch from some Task A to another Task B, your attention doesn’t immediately follow—a residue of your attention remains stuck thinking about the original task. (Location 469)

“People experiencing attention residue after switching tasks are likely to demonstrate poor performance on that next task,” and the more intense the residue, the worse the performance. (Location 477)

Even if you’re unable to fully replicate Grant’s extreme isolation (we’ll tackle different strategies for scheduling depth in Part 2), the attention residue concept is still telling because it implies that the common habit of working in a state of semi-distraction is potentially devastating to your performance. It might seem harmless to take a quick glance at your inbox every ten minutes or so. Indeed, many justify this behavior as better than the old practice of leaving an inbox open on the screen at all times (a straw-man habit that few follow anymore). But Leroy teaches us that this is not in fact much of an improvement. That quick check introduces a new target for your attention. Even worse, by seeing messages that you cannot deal with at the moment (which is almost always the case), you’ll be forced to turn back to the primary task with a secondary task left unfinished. The attention residue left by such unresolved switches dampens your performance. (Location 482)

Unless your talent and skills absolutely dwarf those of your competition, the deep workers among them will outproduce you. (Location 493)

Because the necessity of distraction in these executives’ work lives is highly specific to their particular jobs. A good chief executive is essentially a hard-to-automate decision engine, not unlike IBM’s Jeopardy!-playing Watson system. They have built up a hard-won repository of experience and have honed and proved an instinct for their market. They’re then presented inputs throughout the day—in the form of e-mails, meetings, site visits, and the like—that they must process and act on. To ask a CEO to spend four hours thinking deeply about a single problem is a waste of what makes him or her valuable. It’s better to hire three smart subordinates to think deeply about the problem and then bring their solutions to the executive for a final decision. (Location 518)

Scrum project management methodology, (Location 539)

Many other ideas are being prioritized as more important than deep work in the business world, including, as we just encountered, serendipitous collaboration, rapid communication, and an active presence on social media. (Location 569)

You might argue—as many do—that this behavior is necessary in many fast-paced businesses. But here’s where things get interesting: Perlow tested this claim. In more detail, she convinced executives at the Boston Consulting Group, a high-pressure management consulting firm with an ingrained culture of connectivity, to let her fiddle with the work habits of one of their teams. She wanted to test a simple question: Does it really help your work to be constantly connected? To do so, she did something extreme: She forced each member of the team to take one day out of the workweek completely off—no connectivity to anyone inside or outside the company. “At first, the team resisted the experiment,” she recalled about one of the trials. “The partner in charge, who had been very supportive of the basic idea, was suddenly nervous about having to tell her client that each member of her team would be off one day a week.” The consultants were equally nervous and worried that they were “putting their careers in jeopardy.” But the team didn’t lose their clients and its members did not lose their jobs. Instead, the consultants found more enjoyment in their work, better communication among themselves, more learning (as we might have predicted, given the connection between depth and skill development highlighted in the last chapter), and perhaps most important, “a better product delivered to the client.” (Location 634)

The Principle of Least Resistance: In a business setting, without clear feedback on the impact of various behaviors to the bottom line, we will tend toward behaviors that are easiest in the moment. (Location 647)

If you couldn’t count on this quick response time you’d instead have to do more advance planning for your work, be more organized, and be prepared to put things aside for a while and turn your attention elsewhere while waiting for what you requested. All of this would make the day to day of your working life harder (even if it produced more satisfaction and a better outcome in the long term). (Location 652)

The Principle of Least Resistance, protected from scrutiny by the metric black hole, supports work cultures that save us from the short-term discomfort of concentration and planning, at the expense of long-term satisfaction and the production of real value. By doing so, this principle drives us toward shallow work in an economy that increasingly rewards depth. It’s not, however, the only trend that leverages the metric black hole to reduce depth. We must also consider the always present and always vexing demand toward “productivity,” the topic we’ll turn our attention to next. (Location 674)

As Crawford describes in his 2009 ode to the trades, Shop Class as Soulcraft, he quit his job as a Washington, D.C., think tank director to open a motorcycle repair shop exactly to escape this bewilderment. The feeling of taking a broken machine, struggling with it, then eventually enjoying a tangible indication that he had succeeded (the bike driving out of the shop under its own power) provides a concrete sense of accomplishment he struggled to replicate when his day revolved vaguely around reports and communications strategies. A similar reality creates problems for many knowledge workers. They want to prove that they’re productive members of the team and are earning their keep, but they’re not entirely clear what this goal constitutes. They have no rising h-index or rack of repaired motorcycles to point to as evidence of their worth. To overcome this gap, many seem to be turning back to the last time when productivity was more universally observable: the industrial age. (Location 700)

Busyness as Proxy for Productivity: In the absence of clear indicators of what it means to be productive and valuable in their jobs, many knowledge workers turn back toward an industrial indicator of productivity: doing lots of stuff in a visible manner. (Location 713)

If you’re using busyness as a proxy for productivity, then these behaviors can seem crucial for convincing yourself and others that you’re doing your job well. (Location 718)

He called such a culture a technopoly, and he didn’t mince words in warning against it. “Technopoly eliminates alternatives to itself in precisely the way Aldous Huxley outlined in Brave New World,” he argued in his 1993 book on the topic. “It does not make them illegal. It does not make them immoral. It does not even make them unpopular. It makes them invisible and therefore irrelevant.” (Location 750)

Deep work should be a priority in today’s business climate. But it’s not. I’ve just summarized various explanations for this paradox. Among them are the realities that deep work is hard and shallow work is easier, that in the absence of clear goals for your job, the visible busyness that surrounds shallow work becomes self-preserving, and that our culture has developed a belief that if a behavior relates to “the Internet,” then it’s good—regardless of its impact on our ability to produce valuable things. All of these trends are enabled by the difficulty of directly measuring the value of depth or the cost of ignoring it. (Location 784)

Chapter Three Deep Work Is Meaningful (Location 795)

Part of the issue is clarity. Craftsmen like Furrer tackle professional challenges that are simple to define but difficult to execute—a useful imbalance when seeking purpose. Knowledge work exchanges this clarity for ambiguity. It can be hard to define exactly what a given knowledge worker does and how it differs from another: On our worst days, it can seem that all knowledge work boils down to the same exhausting roil of e-mails and PowerPoint, (Location 824)

Our brains instead construct our worldview based on what we pay attention to. If you focus on a cancer diagnosis, you and your life become unhappy and dark, but if you focus instead on an evening martini, you and your life become more pleasant—even though the circumstances in both scenarios are the same. As Gallagher summarizes: “Who you are, what you think, feel, and do, what you love—is the sum of what you focus on.” (Location 856)

After a bad or disrupting occurrence in your life, Fredrickson’s research shows, what you choose to focus on exerts significant leverage on your attitude going forward. These simple choices can provide a “reset button” to your emotions. She provides the example of a couple fighting over inequitable splitting of household chores. “Rather than continuing to focus on your partner’s selfishness and sloth,” she suggests, “you might focus on the fact that at least a festering conflict has been aired, which is the first step toward a solution to the problem, and to your improved mood.” This seems like a simple exhortation to look on the bright side, but Fredrickson found that skillful use of these emotional “leverage points” can generate a significantly more positive outcome after negative events. (Location 861)

they were instead happier because they had rewired their brains to ignore the negative and savor the positive. By skillfully managing their attention, they improved their world without changing anything concrete about it. (Location 872)

In short, I’ll live the focused life, because it’s the best kind there is.” (Location 913)

Among many breakthroughs, Csikszentmihalyi’s work with ESM helped validate a theory he had been developing over the preceding decade: “The best moments usually occur when a person’s body or mind is stretched to its limits in a voluntary effort to accomplish something difficult and worthwhile.” Csikszentmihalyi calls this mental state flow (a term he popularized with a 1990 book of the same title). (Location 928)

Ironically, jobs are actually easier to enjoy than free time, because like flow activities they have built-in goals, feedback rules, and challenges, all of which encourage one to become involved in one’s work, to concentrate and lose oneself in it. Free time, on the other hand, is unstructured, and requires much greater effort to be shaped into something that can be enjoyed. (Location 933)

When measured empirically, people were happier at work and less happy relaxing than they suspected. And as the ESM studies confirmed, the more such flow experiences that occur in a given week, the higher the subject’s life satisfaction. Human beings, it seems, are at their best when immersed deeply in something challenging. (Location 936)

Gallagher’s writing emphasizes that the content of what we focus on matters. If we give rapt attention to important things, and therefore also ignore shallow negative things, we’ll experience our working life as more important and positive. Csikszentmihalyi’s theory of flow, by contrast, is mostly agnostic to the content of our attention. Though he would likely agree with the research cited by Gallagher, his theory notes that the feeling of going deep is in itself very rewarding. Our minds like this challenge, regardless of the subject. (Location 940)

The connection between deep work and flow should be clear: Deep work is an activity well suited to generate a flow state (the phrases used by Csikszentmihalyi to describe what generates flow include notions of stretching your mind to its limits, concentrating, and losing yourself in an activity—all of which also describe deep work). And as we just learned, flow generates happiness. (Location 944)

To build your working life around the experience of flow produced by deep work is a proven path to deep satisfaction. (Location 953)

What happened between then and now? The short answer, the authors argue, is Descartes. From Descartes’s skepticism came the radical belief that the individual seeking certainty trumped a God or king bestowing truth. The resulting Enlightenment, of course, led to the concept of human rights and freed many from oppression. But as Dreyfus and Kelly emphasize, for all its good in the political arena, in the domain of the metaphysical this thinking stripped the world of the order and sacredness essential to creating meaning. In a post-Enlightenment world we have tasked ourselves to identify what’s meaningful and what’s not, an exercise that can seem arbitrary and induce a creeping nihilism. “The Enlightenment’s metaphysical embrace of the autonomous individual leads not just to a boring life,” Dreyfus and Kelly worry; “it leads almost inevitably to a nearly unlivable one.” (Location 961)

As Dreyfus and Kelly explain, such sacredness is common to craftsmanship. The task of a craftsman, they conclude, “is not to generate meaning, but rather to cultivate in himself the skill of discerning the meanings that are already there.” This frees the craftsman of the nihilism of autonomous individualism, providing an ordered world of meaning. At the same time, this meaning seems safer than the sources cited in previous eras. The wheelwright, the authors imply, cannot easily use the inherent quality of a piece of pine to justify a despotic monarchy. (Location 977)

Any pursuit—be it physical or cognitive—that supports high levels of skill can also generate a sense of sacredness. (Location 987)

A similar potential for craftsmanship can be found in most skilled jobs in the information economy. Whether you’re a writer, marketer, consultant, or lawyer: Your work is craft, and if you hone your ability and apply it with respect and care, then like the skilled wheelwright you can generate meaning in the daily efforts of your professional life. (Location 1000)

It’s here that some might respond that their knowledge work job cannot possibly become such a source of meaning because their job’s subject is much too mundane. But this is flawed thinking that our consideration of traditional craftsmanship can help correct. In our current culture, we place a lot of emphasis on job description. Our obsession with the advice to “follow your passion” (the subject of my last book), for example, is motivated by the (flawed) idea that what matters most for your career satisfaction is the specifics of the job you choose. In this way of thinking, there are some rarified jobs that can be a source of satisfaction—perhaps working in a nonprofit or starting a software company—while all others are soulless and bland. The philosophy of Dreyfus and Kelly frees us from such traps. The craftsmen they cite don’t have rarified jobs. Throughout most of human history, to be a blacksmith or a wheelwright wasn’t glamorous. But this doesn’t matter, as the specifics of the work are irrelevant. The meaning uncovered by such efforts is due to the skill and appreciation inherent in craftsmanship—not the outcomes of their work. Put another way, a wooden wheel is not noble, but its shaping can be. The same applies to knowledge work. You don’t need a rarified job; you need instead a rarified approach to your work. (Location 1002)

The second key observation about this line of argument is that cultivating craftsmanship is necessarily a deep task and therefore requires a commitment to deep work. (Recall that I argued in Chapter 1 that deep work is necessary to hone skills and to then apply them at an elite level—the core activities in craft.) Deep work, therefore, is key to extracting meaning from your profession in the manner described by Dreyfus and Kelly. It follows that to embrace deep work in your own career, and to direct it toward cultivating your skill, is an effort that can transform a knowledge work job from a distracted, draining obligation into something satisfying—a portal to a world full of shining, wondrous things. (Location 1011)

PART 2 The Rules (Location 1030)

Rule #1 Work Deeply (Location 1032)

People fight desires all day long. As Baumeister summarized in his subsequent book, Willpower (co-authored with the science writer John Tierney): “Desire turned out to be the norm, not the exception.” (Location 1078)

The five most common desires these subjects fought include, not surprisingly, eating, sleeping, and sex. (Location 1080)

You have a finite amount of willpower that becomes depleted as you use it. (Location 1089)

Your will, in other words, is not a manifestation of your character that you can deploy without limit; it’s instead like a muscle that tires. (Location 1090)

The key to developing a deep work habit is to move beyond good intentions and add routines and rituals to your working life designed to minimize the amount of your limited willpower necessary to transition into and maintain a state of unbroken concentration. (Location 1093)

The Monastic Philosophy of Deep Work Scheduling (Location 1121)

Knuth deploys what I call the monastic philosophy of deep work scheduling. This philosophy attempts to maximize deep efforts by eliminating or radically minimizing shallow obligations. Practitioners of the monastic philosophy tend to have a well-defined and highly valued professional goal that they’re pursuing, and the bulk of their professional success comes from doing this one thing exceptionally well. It’s this clarity that helps them eliminate the thicket of shallow concerns that tend to trip up those whose value proposition in the working world is more varied. (Location 1133)

The Bimodal Philosophy of Deep Work Scheduling (Location 1164)

Jung’s approach is what I call the bimodal philosophy of deep work. This philosophy asks that you divide your time, dedicating some clearly defined stretches to deep pursuits and leaving the rest open to everything else. During the deep time, the bimodal worker will act monastically—seeking intense and uninterrupted concentration. During the shallow time, such focus is not prioritized. This division of time between deep and open can happen on multiple scales. For example, on the scale of a week, you might dedicate a four-day weekend to depth and the rest to open time. Similarly, on the scale of a year, you might dedicate one season to contain most of your deep stretches (as many academics do over the summer or while on sabbatical). (Location 1178)

The bimodal philosophy believes that deep work can produce extreme productivity, but only if the subject dedicates enough time to such endeavors to reach maximum cognitive intensity—the state in which real breakthroughs occur. This is why the minimum unit of time for deep work in this philosophy tends to be at least one full day. To put aside a few hours in the morning, for example, is too short to count as a deep work stretch for an adherent of this approach. (Location 1183)

As Jung, Grant, and Perlow’s subjects discovered, people will usually respect your right to become inaccessible if these periods are well defined and well advertised, and outside these stretches, you’re once again easy to find. (Location 1203)

The Rhythmic Philosophy of Deep Work Scheduling (Location 1205)

This philosophy argues that the easiest way to consistently start deep work sessions is to transform them into a simple regular habit. The goal, in other words, is to generate a rhythm for this work that removes the need for you to invest energy in deciding if and when you’re going to go deep. The chain method is a good example of the rhythmic philosophy of deep work scheduling because it combines a simple scheduling heuristic (do the work every day), with an easy way to remind yourself to do the work: the big red Xs on the calendar. (Location 1216)

The decision between rhythmic and bimodal can come down to your self-control in such scheduling matters. If you’re Carl Jung and are engaged in an intellectual dogfight with Sigmund Freud’s supporters, you’ll likely have no trouble recognizing the importance of finding time to focus on your ideas. On the other hand, if you’re writing a dissertation with no one pressuring you to get it done, the habitual nature of the rhythmic philosophy might be necessary to maintain progress. (Location 1241)

rhythmic philosophy is one of the most common among deep workers in standard office jobs. (Location 1248)

The Journalistic Philosophy of Deep Work Scheduling (Location 1249)

Isaacson was methodic: Any time he could find some free time, he would switch into a deep work mode and hammer away at his book. This is how, it turns out, one can write a nine-hundred-page book on the side while spending the bulk of one’s day becoming one of the country’s best magazine writers. (Location 1266)

This approach is not for the deep work novice. As I established in the opening to this rule, the ability to rapidly switch your mind from shallow to deep mode doesn’t come naturally. Without practice, such switches can seriously deplete your finite willpower reserves. This habit also requires a sense of confidence in your abilities—a conviction that what you’re doing is important and will succeed. This type of conviction is typically built on a foundation of existing professional accomplishment. Isaacson, for example, likely had an easier time switching to writing mode than, say, a first-time novelist, because Isaacson had worked himself up to become a respected writer by this point. He knew he had the capacity to write an epic biography and understood it to be a key task in his professional advancement. This confidence goes a long way in motivating hard efforts. (Location 1270)

Ritualize (Location 1291)

There is a popular notion that artists work from inspiration—that there is some strike or bolt or bubbling up of creative mojo from who knows where… but I hope [my work] makes clear that waiting for inspiration to strike is a terrible, terrible plan. In fact, perhaps the single best piece of advice I can offer to anyone trying to do creative work is to ignore inspiration. (Location 1302)

This strategy suggests the following: To make the most out of your deep work sessions, build rituals of the same level of strictness and idiosyncrasy as the important thinkers mentioned previously. (Location 1307)

Where you’ll work and for how long. Your ritual needs to specify a location for your deep work efforts. This location can be as simple as your normal office with the door shut and desk cleaned off (a colleague of mine likes to put a hotel-style “do not disturb” sign on his office door when he’s tackling something difficult). If it’s possible to identify a location used only for depth—for instance, a conference room or quiet library—the positive effect can be even greater. (If you work in an open office plan, this need to find a deep work retreat becomes particularly important.) Regardless of where you work, be sure to also give yourself a specific time frame to keep the session a discrete challenge and not an open-ended slog. (Location 1314)

How you’ll work once you start to work. Your ritual needs rules and processes to keep your efforts structured. For example, you might institute a ban on any Internet use, or maintain a metric such as words produced per twenty-minute interval to keep your concentration honed. Without this structure, you’ll have to mentally litigate again and again what you should and should not be doing during these sessions and keep trying to assess whether you’re working sufficiently hard. These are unnecessary drains on your willpower reserves. (Location 1320)

How you’ll support your work. Your ritual needs to ensure your brain gets the support it needs to keep operating at a high level of depth. For example, the ritual might specify that you start with a cup of good coffee, or make sure you have access to enough food of the right type to maintain energy, or integrate light exercise such as walking to help keep the mind clear. (As Nietzsche said: “It is only ideas gained from walking that have any worth.”) This support might also include environmental factors, such as organizing the raw materials of your work to minimize energy-dissipating friction (as we saw with Caro’s example). To maximize your success, you need to support your efforts to go deep. At the same time, this support needs to be systematized so that you don’t waste mental energy figuring out what you need in the moment. (Location 1324)

There was nothing physically stopping Gates from thinking deeply in his office in Microsoft’s Seattle headquarters, but the novelty of his weeklong retreat helped him achieve the desired levels of concentration. (Location 1356)

In all of these examples, it’s not just the change of environment or seeking of quiet that enables more depth. The dominant force is the psychology of committing so seriously to the task at hand. To put yourself in an exotic location to focus on a writing project, or to take a week off from work just to think, or to lock yourself in a hotel room until you complete an important invention: These gestures push your deep goal to a level of mental priority that helps unlock the needed mental resources. Sometimes to go deep, you must first go big. (Location 1381)

Don’t Work Alone (Location 1385)

We can, therefore, still dismiss the depth-destroying open office concept without dismissing the innovation-producing theory of serendipitous creativity. The key is to maintain both in a hub-and-spoke-style arrangement: Expose yourself to ideas in hubs on a regular basis, but maintain a spoke in which to work deeply on what you encounter. (Location 1453)

First, distraction remains a destroyer of depth. Therefore, the hub-and-spoke model provides a crucial template. Separate your pursuit of serendipitous encounters from your efforts to think deeply and build on these inspirations. You should try to optimize each effort separately, as opposed to mixing them together into a sludge that impedes both goals. (Location 1474)

Second, even when you retreat to a spoke to think deeply, when it’s reasonable to leverage the whiteboard effect, do so. By working side by side with someone on a problem, you can push each other toward deeper levels of depth, and therefore toward the generation of more and more valuable output as compared to working alone. (Location 1477)

When it comes to deep work, in other words, consider the use of collaboration when appropriate, as it can push your results to a new level. (Location 1479)

Execute Like a Business (Location 1482)

It’s often straightforward to identify a strategy needed to achieve a goal, but what trips up companies is figuring out how to execute the strategy once identified. (Location 1494)

Discipline #1: Focus on the Wildly Important (Location 1504)

“The more you try to do, the less you actually accomplish.” They elaborate that execution should be aimed at a small number of “wildly important goals.” This simplicity will help focus an organization’s energy to a sufficient intensity to ignite real results. (Location 1505)

For an individual focused on deep work, the implication is that you should identify a small number of ambitious outcomes to pursue with your deep work hours. The general exhortation to “spend more time working deeply” doesn’t spark a lot of enthusiasm. To instead have a specific goal that would return tangible and substantial professional benefits will generate a steadier stream of enthusiasm. (Location 1507)

In a 2014 column titled “The Art of Focus,” David Brooks endorsed this approach of letting ambitious goals drive focused behavior, explaining: “If you want to win the war for attention, don’t try to say ‘no’ to the trivial distractions you find on the information smorgasbord; try to say ‘yes’ to the subject that arouses a terrifying longing, and let the terrifying longing crowd out everything else.” (Location 1510)

Discipline #2: Act on the Lead Measures (Location 1516)

Once you’ve identified a wildly important goal, you need to measure your success. In 4DX, there are two types of metrics for this purpose: lag measures and lead measures. Lag measures describe the thing you’re ultimately trying to improve. For example, if your goal is to increase customer satisfaction in your bakery, then the relevant lag measure is your customer satisfaction scores. As the 4DX authors explain, the problem with lag measures is that they come too late to change your behavior: “When you receive them, the performance that drove them is already in the past.” (Location 1517)

Lead measures, on the other hand, “measure the new behaviors that will drive success on the lag measures.” In the bakery example, a good lead measure might be the number of customers who receive free samples. This is a number you can directly increase by giving out more samples. As you increase this number, your lag measures will likely eventually improve as well. In other words, lead measures turn your attention to improving the behaviors you directly control in the near future that will then have a positive impact on your long-term goals. (Location 1521)

For an individual focused on deep work, it’s easy to identify the relevant lead measure: time spent in a state of deep work dedicated toward your wildly important goal. (Location 1525)

Discipline #3: Keep a Compelling Scoreboard (Location 1530)

“People play differently when they’re keeping score,” the 4DX authors explain. They then elaborate that when attempting to drive your team’s engagement toward your organization’s wildly important goal, it’s important that they have a public place to record and track their lead measures. This scoreboard creates a sense of competition that drives them to focus on these measures, even when other demands vie for their attention. It also provides a reinforcing source of motivation. Once the team notices their success with a lead measure, they become invested in perpetuating this performance. (Location 1530)

Discipline #4: Create a Cadence of Accountability (Location 1545)

The 4DX authors elaborate that the final step to help maintain a focus on lead measures is to put in place “a rhythm of regular and frequent meetings of any team that owns a wildly important goal.” During these meetings, the team members must confront their scoreboard, commit to specific actions to help improve the score before the next meeting, and describe what happened with the commitments they made at the last meeting. They note that this review can be condensed to only a few minutes, but it must be regular for its effect to be felt. The authors argue that it’s this discipline where “execution really happens.” (Location 1545)

Be Lazy (Location 1566)

Here’s Kreider’s explanation: Idleness is not just a vacation, an indulgence or a vice; it is as indispensable to the brain as vitamin D is to the body, and deprived of it we suffer a mental affliction as disfiguring as rickets… it is, paradoxically, necessary to getting any work done. (Location 1576)

Reason #1: Downtime Aids Insights (Location 1592)

On the other hand, for decisions that involve large amounts of information and multiple vague, and perhaps even conflicting, constraints, your unconscious mind is well suited to tackle the issue. (Location 1606)

Reason #2: Downtime Helps Recharge the Energy Needed to Work Deeply (Location 1614)

nature group performed up to 20 percent better on the task. (Location 1618)

spending time in nature can improve your ability to concentrate. (Location 1621)

After fifty minutes of such replenishment, the subjects enjoyed a boost in their concentration. (Location 1633)

Walking in nature provides such a mental respite, but so, too, can any number of relaxing activities so long as they provide similar “inherently fascinating stimuli” and freedom from directed concentration. Having a casual conversation with a friend, listening to music while making dinner, playing a game with your kids, going for a run—the types of activities that will fill your time in the evening if you enforce a work shutdown—play the same attention-restoring role as walking in nature. (Location 1639)

Only the confidence that you’re done with work until the next day can convince your brain to downshift to the level where it can begin to recharge for the next day to follow. (Location 1645)

Put another way, trying to squeeze a little more work out of your evenings might reduce your effectiveness the next day enough that you end up getting less done than if you had instead respected a shutdown. (Location 1646)

Reason #3: The Work That Evening Downtime Replaces Is Usually Not That Important (Location 1648)

The implication of these results is that your capacity for deep work in a given day is limited. If you’re careful about your schedule (using, for example, the type of productivity strategies described in Rule #4), you should hit your daily deep work capacity during your workday. It follows, therefore, that by evening, you’re beyond the point where you can continue to effectively work deeply. Any work you do fit into the night, therefore, won’t be the type of high-value activities that really advance your career; your efforts will instead likely be confined to low-value shallow tasks (executed at a slow, low-energy pace). By deferring evening work, in other words, you’re not missing out on much of importance. (Location 1659)

To succeed with this strategy, you must first accept the commitment that once your workday shuts down, you cannot allow even the smallest incursion of professional concerns into your field of attention. This includes, crucially, checking e-mail, as well as browsing work-related websites. In both cases, even a brief intrusion of work can generate a self-reinforcing stream of distraction that impedes the shutdown advantages described earlier for a long time to follow (most people are familiar, for example, with the experience of glancing at an alarming e-mail on a Saturday morning and then having its implications haunt your thoughts for the rest of the weekend). (Location 1666)

strict shutdown ritual (Location 1671)

Decades of work from multiple different subfields within psychology all point toward the conclusion that regularly resting your brain improves the quality of your deep work. When you work, work hard. When you’re done, be done. (Location 1705)

Rule #2 Embrace Boredom (Location 1709)

The ability to concentrate intensely is a skill that must be trained. This idea might sound obvious once it’s pointed out, but it represents a departure from how most people understand such matters. In my experience, it’s common to treat undistracted concentration as a habit like flossing—something that you know how to do and know is good for you, but that you’ve been neglecting due to a lack of motivation. This mind-set is appealing because it implies you can transform your working life from distracted to focused overnight if you can simply muster enough motivation. But this understanding ignores the difficulty of focus and the hours of practice necessary to strengthen your “mental muscle.” The creative insights that Adam Marlin now experiences in his professional life, in other words, have little to do with a onetime decision to think deeper, and much to do with a commitment to training this ability early every morning. (Location 1734)

Efforts to deepen your focus will struggle if you don’t simultaneously wean your mind from a dependence on distraction. Much in the same way that athletes must take care of their bodies outside of their training sessions, you’ll struggle to achieve the deepest levels of concentration if you spend the rest of your time fleeing the slightest hint of boredom. (Location 1740)

People who multitask all the time can’t filter out irrelevancy. They can’t manage a working memory. They’re chronically distracted. (Location 1747)

Once your brain has become accustomed to on-demand distraction, Nass discovered, it’s hard to shake the addiction even when you want to concentrate. To put this more concretely: If every moment of potential boredom in your life—say, having to wait five minutes in line or sit alone in a restaurant until a friend arrives—is relieved with a quick glance at your smartphone, then your brain has likely been rewired to a point where, like the “mental wrecks” in Nass’s research, it’s not ready for deep work—even if you regularly schedule time to practice this concentration. (Location 1753)

Don’t Take Breaks from Distraction. Instead Take Breaks from Focus. (Location 1764)

Once you’re wired for distraction, you crave it. Motivated by this reality, this strategy is designed to help you rewire your brain to a configuration better suited to staying on task. (Location 1766)

Internet Sabbath (sometimes called a digital detox). (Location 1768)

The key in making this change, however, is to not schedule the next Internet block to occur immediately. Instead, enforce at least a five-minute gap between the current moment and the next time you can go online. This gap is minor, so it won’t excessively impede your progress, but from a behavioralist perspective, it’s substantial because it separates the sensation of wanting to go online from the reward of actually doing so. (Location 1817)

One place where this strategy becomes particularly difficult outside work is when you’re forced to wait (for example, standing in line at a store). It’s crucial in these situations that if you’re in an offline block, you simply gird yourself for the temporary boredom, and fight through it with only the company of your thoughts. To simply wait and be bored has become a novel experience in modern life, but from the perspective of concentration training, it’s incredibly valuable. (Location 1830)

This strategy asks you to inject the occasional dash of Rooseveltian intensity into your own workday. In particular, identify a deep task (that is, something that requires deep work to complete) that’s high on your priority list. Estimate how long you’d normally put aside for an obligation of this type, then give yourself a hard deadline that drastically reduces this time. If possible, commit publicly to the deadline—for example, by telling the person expecting the finished project when they should expect it. If this isn’t possible (or if it puts your job in jeopardy), then motivate yourself by setting a countdown timer on your phone and propping it up where you can’t avoid seeing it as you work. (Location 1857)

The goal of productive meditation is to take a period in which you’re occupied physically but not mentally—walking, jogging, driving, showering—and focus your attention on a single well-defined professional problem. Depending on your profession, this problem might be outlining an article, writing a talk, making progress on a proof, or attempting to sharpen a business strategy. As in mindfulness meditation, you must continue to bring your attention back to the problem at hand when it wanders or stalls. (Location 1887)

I’m not, however, suggesting this practice for its productivity benefits (though they’re nice). I’m instead interested in its ability to rapidly improve your ability to think deeply. In my experience, productive meditation builds on both of the key ideas introduced at the beginning of this rule. By forcing you to resist distraction and return your attention repeatedly to a well-defined problem, it helps strengthen your distraction-resisting muscles, and by forcing you to push your focus deeper and deeper on a single problem, it sharpens your concentration. (Location 1898)

Suggestion #1: Be Wary of Distractions and Looping (Location 1906)

subtler, but equally effective adversary, is looping. When faced with a hard problem, your mind, as it was evolved to do, will attempt to avoid excess expenditure of energy when possible. One way it might attempt to sidestep this expenditure is by avoiding diving deeper into the problem by instead looping over and over again on what you already know about it. (Location 1911)

Suggestion #2: Structure Your Deep Thinking (Location 1917)

When faced with a distraction-free mental landscape, a hard problem, and time to think, the next steps can become surprisingly non-obvious. In my experience, it helps to have some structure for this deep thinking process. I suggest starting with a careful review of the relevant variables for solving the problem and then storing these values in your working memory. For example, if you’re working on the outline for a book chapter, the relevant variables might be the main points you want to make in the chapter. If you’re instead trying to solve a mathematics proof, these variables might be actual variables, or assumptions, or lemmas. Once the relevant variables are identified, define the specific next-step question you need to answer using these variables. (Location 1918)

Assuming you’re able to solve your next-step question, the final step of this structured approach to deep thinking is to consolidate your gains by reviewing clearly the answer you identified. At this point, you can push yourself to the next level of depth by starting the process over. This cycle of reviewing and storing variables, identifying and tackling the next-step question, then consolidating your gains is like an intense workout routine for your concentration ability. It will help you get more out of your productive meditation sessions and accelerate the pace at which you improve your ability to go deep. (Location 1926)

A side effect of memory training, in other words, is an improvement in your general ability to concentrate. This (Location 1949)

The first thing White emphasizes is that professional memory athletes never attempt rote memorization, that is, where you simply look at information again and again, repeating it in your head. This approach to retention, though popular among burned-out students, misunderstands how our brains work. We’re not wired to quickly internalize abstract information. We are, however, really good at remembering scenes. Think back to a recent memorable event in your life: perhaps attending the opening session of a conference or meeting a friend you haven’t seen in a while for a drink. Try to picture the scene as clearly as possible. Most people in this scenario can conjure a surprisingly vivid recollection of the event—even though you made no special effort to remember it at the time. If you systematically counted the unique details in this memory, the total number of items would likely be surprisingly numerous. Your mind, in other words, can quickly retain lots of detailed information—if it’s stored in the right way. Ron White’s card memorization technique builds on this insight. (Location 1956)

Practice this mental exercise of walking through the rooms, and looking at items in each room, in a set order. You should find that this type of memorization, because it’s based on visual images of familiar places and things, will be much easier than the rote memorizing you might remember from your school days. (Location 1972)

As you encounter each item, look at the next card from the shuffled deck, and imagine the corresponding memorable person or thing doing something memorable near that item. For (Location 1981)

Rule #3 Quit Social Media (Location 1998)

To master the art of deep work, therefore, you must take back control of your time and attention from the many diversions that attempt to steal them. (Location 2017)

The Any-Benefit Approach to Network Tool Selection: You’re justified in using a network tool if you can identify any possible benefit to its use, or anything you might possibly miss out on if you don’t use it. (Location 2057)

The Craftsman Approach to Tool Selection: Identify the core factors that determine success and happiness in your professional and personal life. Adopt a tool only if its positive impacts on these factors substantially outweigh its negative impacts. (Location 2112)

Personal Goal: To maintain close and rewarding friendships with a group of people who are important to me.   Key Activities Supporting This Goal: 1. Regularly take the time for meaningful connection with those who are most important to me (e.g., a long talk, a meal, joint activity). 2. Give of myself to those who are most important to me (e.g., making nontrivial sacrifices that improve their lives). (Location 2196)

The Law of the Vital Few*: In many settings, 80 percent of a given effect is due to just 20 percent of the possible causes. (Location 2223)

This argument, however, misses the key point that all activities, regardless of their importance, consume your same limited store of time and attention. If you service low-impact activities, therefore, you’re taking away time you could be spending on higher-impact activities. It’s a zero-sum game. And because your time returns substantially more rewards when invested in high-impact activities than when invested in low-impact activities, the more of it you shift to the latter, the lower your overall benefit. (Location 2238)

Don’t Use the Internet to Entertain Yourself (Location 2319)

The “great and profound mistake which my typical man makes in regard to his day,” he elaborates, is that even though he doesn’t particularly enjoy his work (seeing it as something to “get through”), “he persists in looking upon those hours from ten to six as ‘the day,’ to which the ten hours preceding them and the six hours following them are nothing but a prologue and epilogue.” This is an attitude that Bennett condemns as “utterly illogical and unhealthy.” (Location 2328)

What’s the alternative to this state of affairs? Bennett suggests that his typical man see his sixteen free hours as a “day within a day,” explaining, “during those sixteen hours he is free; he is not a wage-earner; he is not preoccupied with monetary cares; he is just as good as a man with a private income.” Accordingly, the typical man should instead use this time as an aristocrat would: to perform rigorous self-improvement—a task that, according to Bennett, involves, primarily, reading great literature and poetry. (Location 2331)

Put more thought into your leisure time. In other words, this strategy suggests that when it comes to your relaxation, don’t default to whatever catches your attention at the moment, but instead dedicate some advance thinking to the question of how you want to spend your “day within a day.” (Location 2358)

Rule #4 Drain the Shallows (Location 2382)

This rule asks you to apply these insights to your personal work life. The strategies that follow are designed to help you ruthlessly identify the shallowness in your current schedule, then cull it down to minimum levels—leaving more time for the deep efforts that ultimately matter most. (Location 2423)

The value of deep work vastly outweighs the value of shallow, but this doesn’t mean that you must quixotically pursue a schedule in which all of your time is invested in depth. (Location 2426)

Deep work is exhausting because it pushes you toward the limit of your abilities. Performance psychologists have extensively studied how much such efforts can be sustained by an individual in a given day.* In their seminal paper on deliberate practice, Anders Ericsson and his collaborators survey these studies. They note that for someone new to such practice (citing, in particular, a child in the early stages of developing an expert-level skill), an hour a day is a reasonable limit. For those familiar with the rigors of such activities, the limit expands to something like four hours, but rarely more. (Location 2431)

To summarize, I’m asking you to treat shallow work with suspicion because its damage is often vastly underestimated and its importance vastly overestimated. This type of work is inevitable, but you must keep it confined to a point where it doesn’t impede your ability to take full advantage of the deeper efforts that ultimately determine your impact. The strategies that follow will help you act on this reality. (Location 2447)

Schedule Every Minute of Your Day (Location 2450)

Quantify the Depth of Every Activity (Location 2527)

How long would it take (in months) to train a smart recent college graduate with no specialized training in my field to complete this task? (Location 2542)

What should you do with this strategy? Once you know where your activities fall on the deep-to-shallow scale, bias your time toward the former. When we reconsider our case studies, for example, we see that the first task is something that you would want to prioritize as a good use of time, while the second and third are activities of a type that should be minimized—they might feel productive, but their return on (time) investment is measly. (Location 2571)

Ask Your Boss for a Shallow Work Budget (Location 2576)

30 to 50 percent range (Location 2582)

Finish Your Work by Five Thirty (Location 2618)

Become Hard to Reach (Location 2691)

Tip #1: Make People Who Send You E-mail Do More Work (Location 2700)

Tip #2: Do More Work When You Send or Reply to E-mails (Location 2758)

Tip #3: Don’t Respond (Location 2815)

Tim Ferriss once wrote: “Develop the habit of letting small bad things happen. If you don’t, you’ll never find time for the life-changing big things.” (Location 2840)

Conclusion (Location 2848)

But if you’re willing to sidestep these comforts and fears, and instead struggle to deploy your mind to its fullest capacity to create things that matter, then you’ll discover, as others have before you, that depth generates a life rich with productivity and meaning. (Location 2919)