DESCRIPTION
FROM THE NEW YORK TIMES BESTSELLING AUTHOR OF THE 48 LAWS OF POWER ‘The hip-hop entrepreneur book’ Independent ‘My favourite book’ Tinchy Stryder ‘a rich mine of ideas and information’ Scotland on Sunday The ultimate hustle is to move freely between the street and corporate worlds, to find your flow and never stay locked in the same position. This is a manifesto for how to operate in the twenty-first century, where everything has been turned on its head. Building on the runaway success of Robert Greene’s The 48 Laws of Power (almost five million copies sold), the ‘modern Machiavelli’ teams up with rapper 50 Cent to show how the power game of success can be played to your advantage. Drawing on the lore of gangsters, hustlers, and hip-hop artists, as well as 50 Cent’s business and artistic dealings, the authors present the ‘Laws of 50’, revealing how to become a master strategist and supreme realist. Success comes from seeking an advantage in each and every encounter, and The 50th Law offers indispensable advice on how to win in business - and in life.
Summary
- Embrace Fear:
- The central premise of the book is the idea that fear is a powerful force that can either hold you back or propel you forward.
- 50 Cent’s life story is used as an example of someone who faced and conquered many fears, including surviving a shooting and building a successful career in music and business.
- Self-Reliance:
- The book emphasizes the importance of self-reliance and taking responsibility for your life and actions.
- It encourages readers to trust their instincts, make their own decisions, and not rely too heavily on others.
- See Opportunity in Adversity:
- The authors argue that adversity and obstacles can be opportunities for growth and learning.
- 50 Cent’s experiences growing up in a tough neighborhood and later facing legal troubles are cited as examples of how he turned adversity into success.
- Turn Obstacles into Power:
- The book introduces the concept of “turning obstacles into power,” which involves using setbacks and challenges as fuel for personal and professional growth.
- This idea is illustrated through historical figures like Nelson Mandela and Malcolm X, who overcame extreme adversity to achieve their goals.
- Be Unpredictable:
- The book advocates for being unpredictable and not falling into predictable patterns.
- 50 Cent’s success in music and business is attributed to his ability to surprise others and keep them guessing about his next move.
- Mastery:
- Mastery is highlighted as a key to success. The book emphasizes the importance of continuous learning, practice, and improvement in any endeavor.
- 50 Cent’s dedication to honing his skills as a rapper and businessman serves as an example of the mastery principle.
- Understand the Streets:
- The book delves into the street-smart mentality and how it can be applied to business and life.
- It emphasizes the importance of understanding human nature, power dynamics, and the art of negotiation.
- Live Authentically:
- Authenticity is stressed as a valuable trait. The book encourages readers to be true to themselves and not to adopt personas or masks to fit in or please others.
- 50 Cent’s authenticity as an artist and entrepreneur is cited as a key factor in his success.
- Confront Mortality:
- The book suggests that acknowledging one’s mortality can be a source of motivation and urgency to make the most of life.
- 50 Cent’s near-death experience during a shooting is used to illustrate how confronting mortality can lead to a fearless approach to life.
Highlights
we developed a kind of generalized anxiety.
the only thing we have to fear is fear itself—nameless, unreasoning, unjustified terror, which paralyzes needed efforts to convert retreat into advance.”
If you view everything through the lens of fear, then you tend to stay in retreat mode. You can just as easily see a crisis or problem as a challenge, an opportunity to prove your mettle, the chance to strengthen and toughen yourself, or a call to collective action. By seeing it as a challenge, you will have converted this negative into a positive purely by a mental process that will result in positive action as well.
Understand: we are all too afraid—of offending people, of stirring up conflict, of standing out from the crowd, of taking bold action.
two ways of dealing with fear—one passive, the other active.
ENDLESS STRUGGLE TO ACHIEVE AND CONFIRM A HUMAN IDENTITY…YET CONTAINS, FOR ALL ITS HORROR, SOMETHING VERY BEAUTIFUL…. PEOPLE WHO CANNOT SUFFER CAN NEVER GROW UP, CAN NEVER DISCOVER WHO THEY ARE…. —James Baldwin
if we are able to overcome our anxieties and forge a fearless attitude towards life, something strange and remarkable can occur—that margin of control over circumstance increases.
power of reversal—overcoming the negative of a particular fear leads to a positive quality—self-reliance, patience, supreme self-confidence, and on and on.
What you need to do in life is return to that mind you possessed as a child, opening up to experience instead of closing it off. Just imagine for a day that you do not know anything,
See everything as a source for education—even the most banal encounters. Imagine that the world is still full of mystery.
HUMAN NATURE IS SO CONSTITUTED, THAT IT CANNOT HONOR A HELPLESS MAN, ALTHOUGH IT CAN PITY HIM; AND EVEN THIS IT CANNOT DO LONG, IF THE SIGNS SIGNS OF POWER DO NOT ARISE. —Frederick Douglass
You are more alone than you imagine. This should not be a source of fear but of freedom. When you prove to yourself that you can get things on your own, then you experience a sense of liberation. You are no longer waiting for people to do this or that for you (a frustrating and infuriating experience). You have confidence that you can manage any adverse situation on your own.
exercise you must practice on a daily basis—weaning yourself from dependencies, listening less to others’ voices and more to your own, cultivating new skills.
People who are self-sufficient are generally types who are more comfortable with themselves. They do not look for things that they need from other people. Paradoxically this makes them more attractive and seductive.
THERE IS A TIME IN EVERY MAN’S EDUCATION WHEN HE ARRIVES AT THE CONVICTION THAT…IMITATION IS SUICIDE…THAT THOUGH THE WIDE UNIVERSE IS FULL OF GOOD, NO KERNEL OF NOURISHING CORN CAN COME TO HIM BUT THROUGH HIS TOIL BESTOWED ON THAT PLOT OF GROUND WHICH IS GIVEN TO HIM TO TILL. THE POWER WHICH RESIDES IN HIM IS NEW IN NATURE, AND NONE BUT HE KNOWS WHAT THAT IS WHICH HE CAN DO, NOR DO KNOW UNTIL HE HAS TRIED. —Ralph Waldo Emerson
IF ONE IS CONTINUALLY SURVIVING THE WORST THAT LIFE CAN BRING, ONE EVENTUALLY CEASES TO BE CONTROLLED BY A FEAR OF WHAT LIFE CAN BRING. —James Baldwin
Most people wait too long to go into action, generally out of fear. They want more money or better circumstances. You must go the opposite direction and move before you think you are ready. It is as if you are making it a little more difficult for yourself, deliberately creating obstacles in your path. But it is a law of power that your energy will always rise to the appropriate level. When you feel that you must work harder to get to your goal because you are not quite prepared, you are more alert and inventive. This venture has to succeed and so it will.
PEOPLE WISH TO BE SETTLED; ONLY AS FAR AS THEY ARE UNSETTLED IS THERE ANY HOPE FOR THEM. —Ralph Waldo Emerson
FOR IT IS A GENERAL RULE OF HUMAN NATURE THAT PEOPLE DESPISE THOSE WHO TREAT THEM WELL AND LOOK UP TO THOSE WHO MAKE NO CONCESSIONS. —Thurydides
FEW PEOPLE HAVE THE WISDOM TO PREFER THE CRITICISM THAT WOULD DO THEM GOOD, TO THE PRAISE THAT DECEIVES THEM. —François de La Rochefoucauld
A REALLY INTELLIGENT MAN FEELS WHAT OTHER MEN ONLY KNOW. —Baron de Montesquieu
YOU MUST LEARN EARLY ON TO ENDURE THE HOURS OF PRACTICE AND DRUDGERY, KNOWING THAT IN THE END ALL OF THAT TIME WILL TRANSLATE INTO A HIGHER PLEASURE—MASTERY OF A CRAFT AND OF YOURSELF. YOUR GOAL IS TO REACH THE ULTIMATE SKILL LEVEL—AN INTUITIVE FEEL FOR WHAT MUST COME NEXT. MASTER THE INSTRUMENT, MASTER THE MUSIC, THEN FORGET ALL THAT SHIT AND PLAY. —Charlie Parker
MOST PEOPLE CAN’T HANDLE BOREDOM. THAT MEANS THEY CAN’T STAY ON ONE THING UNTIL THEY GET GOOD AT IT. AND THEY WONDER WHY THEY’RE UNHAPPY. —50 Cent
ALL OF MAN’S TROUBLES COME FROM NOT KNOWING HOW TO SIT STILL, ALONE IN A ROOM—Blaise Pascal
Understand: the real secret, the real formula for power in this world, lies in accepting the ugly reality that learning requires a process, and this in turn demands patience and the ability to endure drudge work.
Often we have a general feeling of insecurity because we have never really mastered anything in life.
When you take the time to master a simple process and overcome a basic insecurity, you develop certain skills that can be applied to anything. You see instantly the reward that comes from patience, practice, and discipline. You have the sense that you can tackle almost any problem in the same way. You create for yourself a pattern of confidence that will continue to rise.
You have a project you wish to bring to life, but you begin by immersing yourself in the details of the subject or field. You look at the materials you have to work with, the tastes of your target audience, and the latest technical advances in the field. You take pleasure in going deeper and deeper into these fine points—your research is intense. From this knowledge, you shape the project itself, grounding it in reality rather than in airy concepts in your head. Operating this way helps you slow your mind down and develop patience for detailed work, an essential skill for mastering any craft.
First, you must understand the role that your energy level plays in mastering a process and bringing something to completion. If you take on added goals or new tasks, your focus will be broken up and you will never attain what you wanted in the first place. You cannot persist on two or three paths, so avoid that temptation. Second, try breaking things up into smaller blocks of time. You have a large goal, but there are steps along the way, and steps within the steps. These steps represent months instead of years. Reaching these smaller goals gives you a sense of tangible reward and progress. This will make it easier for you to resist any diversions along the way and fearlessly push ahead. Remember: anything will give way to a sustained, persistent attack on your part.
stop searching for endless distractions.
NOW THERE ARE…INDIVIDUALS WHO WOULD RATHER PERISH THAN WORK WITHOUT TAKING PLEASURE IN THEIR WORK; THEY ARE CHOOSY…AND HAVE NO USE FOR AMPLE REWARDS IF THE WORK IS NOT ITSELF THE REWARD OF REWARDS…. THEY DO NOT FEAR BOREDOM AS MUCH AS WORK WITHOUT PLEASURE; INDEED, THEY NEED A LOT OF BOREDOM IF THEIR WORK IS TO SUCCEED. FOR…ALL INVENTIVE SPIRITS, BOREDOM IS THAT DISAGREEABLE “LULL” OF THE SOUL THAT PRECEDES A HAPPY VOYAGE AND CHEERFUL WINDS. —Friedrich Nietzsche
You are breaking a lifelong habit of continually referring to other people when measuring your value.
people will constantly attack you in life. One of their main weapons will be to instill in you doubts about yourself—your worth, your abilities, your potential.
people are constantly trying to fit you into narrow categories that make you more predictable and easier to manage.
the higher your self-belief, the more your power to transform reality.
You must always be prepared to place a bet on yourself, on your future, by heading in a direction that others seem to fear.
WE ARE FREE WHEN OUR ACTS PROCEED FROM OUR ENTIRE PERSONALITY, WHEN THEY EXPRESS IT, WHEN THEY EXHIBIT THAT INDEFINABLE RESEMBLANCE TO IT WHICH WE FIND OCCASIONALLY BETWEEN THE ARTIST AND HIS WORK. —Henri Bergson
The fearless approach requires that you accept the fact that you have only so much time to live, and that life itself inevitably involves levels of pain and separation. By embracing this, you embrace life itself and accept everything about it.
When you choose to affirm life by confronting your mortality, everything changes.
In the end, this is a book about a particular philosophy of life that can be summed up as follows—your fears are a kind of prison that confines you within a limited range of action. The less you fear, the more power you will have and the more fully you will live. It is our hope that The 50th Law will inspire you to discover this power for yourself.
Civilization depended on this ability to foresee and forestall dangers from the environment. Out of fear, we also developed religion and various belief systems to comfort us. Fear is the oldest and strongest emotion known to man, something deeply inscribed in our nervous system and subconscious.
Instead of a simple, intense fear of something powerful and real, . It was as if the thousands of years of feeling fear in the face of nature could not go away—we had to find something at which to direct our anxiety, no matter how small or improbable.
With the increasing sophistication of the media and the visceral quality of the imagery, they have been able to give us the feeling that we are fragile creatures in an environment full of danger—even though we live in a world infinitely safer and more predictable than anything our ancestors knew.
Fear creates its own self-fulfilling dynamic—as people give in to it, they lose energy and momentum. Their lack of confidence translates into inaction that lowers confidence levels even further, on and on. “So, first of all,” he told the audience, “let me assert my firm belief that .”
If you view everything through the lens of fear, then you tend to stay in retreat mode. You can just as easily see a crisis or problem as a challenge, an opportunity to prove your mettle, the chance to strengthen and toughen yourself, or a call to collective action. By seeing it as a challenge, you will have converted this negative into a positive purely by a mental process that will result in positive action as well.
Understand: we are all too afraid—of offending people, of stirring up conflict, of standing out from the crowd, of taking bold action.
There are . In the passive mode, we seek to avoid the situation that causes us anxiety. This could translate into postponing any decisions in which we might hurt people’s feelings. It could mean opting for everything to be safe and comfortable in our daily lives, so no amount of messiness can enter. When we are in this mode it is because we feel that we are fragile and would be damaged by an encounter with the thing we dread.
Understand: no one is born this way. It is unnatural to not feel fear. It is a process that requires challenges and tests. What separates those who go under and those who rise above adversity is the strength of their will and their hunger for power.
attacking life with a sense of boldness and urgency and an unconventional approach, creating new models instead of following old ones. They see the great power this brings them and it soon becomes their dominant mind-set.
ENDLESS STRUGGLE TO ACHIEVE AND CONFIRM A HUMAN IDENTITY…YET CONTAINS, FOR ALL ITS HORROR, SOMETHING VERY BEAUTIFUL…. PEOPLE WHO CANNOT SUFFER CAN NEVER GROW UP, CAN NEVER DISCOVER WHO THEY ARE…. —James Baldwin
if we are able to overcome our anxieties and forge a fearless attitude towards life, something strange and remarkable can occur—that margin of control over circumstance increases.
Normally it is hard to hold our attention; we shift our interest from one spectacle to the next. But those who fearlessly express their difference compel our attention on a deeper level for a longer duration, which translates into power and control.
Those who follow the 50th Law are not afraid of change or chaos; they embrace it by being as fluid as possible. They move with the flow of events and then gently channel them
in the direction of their choice, exploiting the moment. Through their mind-set, they convert a negative (unexpected events) into a positive (an opportunity).
Being conservative, for instance, can force you into a corner in which you are more likely to lose what you have in the long run because you also lose the capacity to adapt to change. Trying so hard to please people can actually end up pushing them away—it is hard to respect someone who has such an ingratiating attitude. If you are afraid to learn from your mistakes, you will more than likely keep repeating them. When you transgress this law, no amount of education, connections, or technical knowledge can save you. Your fearful attitude encloses you in an invisible prison, and there you will remain.
active mode in dealing with your fears. This means entering the very arenas you normally shy away from: making the very hard decisions you have been avoiding, confronting the people who are playing power games with you, thinking of yourself and what you need instead of pleasing others, making yourself change the direction of your life even though such change is the very thing you dread.
power of reversal—overcoming the negative of a pa0rticular fear leads to a positive quality—self-reliance, patience, supreme self-confidence, and on and on.
IN MY VIEW…IT IS BETTER TO BE IMPETUOUS THAN CAUTIOUS, BECAUSE FORTUNE IS A WOMAN, AND IF YOU WISH TO DOMINATE HER YOU MUST BEAT HER AND BATTER HER. IT IS CLEAR THAT SHE WILL LET HERSELF BE WON BY MEN WHO ARE IMPETUOUS RATHER THAN BY THOSE WHO STEP CAUTIOUSLY. —Niccolò Machiabelli
THIS IS LIFE, NEW AND STRANGE; STRANGE, BECAUSE WE FEAR IT; NEW, BECAUSE WE HAVE KEPT OUR EYES TURNED FROM IT…. MEN ARE MEN AND LIFE IS LIFE, AND WE MUST DEAL WITH THEM AS THEY ARE; AND IF WE WANT TO CHANGE THEM, WE MUST DEAL WITH THEM IN THE FORM IN WHICH THEY EXIST. –Richard Wright
The competitive dynamic (the streets, the business world) is in fact the same, but your apparently comfortable environment makes it harder for you to see it. Reality has its own power—you can turn your back on it, but it will find you in the end, and your inability to cope with it will be your ruin. Now is the time to stop drifting and wake up—to assess yourself, the people around you, and the direction in which you are headed in as cold and brutal a light as possible. Without fear.
The moment you believe in some cherished idea that you will hold on to no matter what your eyes and ears reveal to you, you are no longer a realist.
His superiority, he realized, was that he knew that he knew nothing. This left his mind open to experiencing things as they are, the source of all knowledge.
What you need to do in life is return to that mind you possessed as a child, opening up to experience instead of closing it off. Just imagine for a day that you do not know anything
that what you believe could be completely false. Let go of your preconceptions and even your most cherished beliefs. Experiment. Force yourself to hold the opposite opinion or see the world through your enemy’s eyes. Listen to the people around you with more attentiveness.
It is a law of power, however, that the further and deeper we contemplate the future, the greater our capacity to shape it according to our desires.
All you look at are people’s maneuvers—their actions in the past and what you might expect in the future.
What you want is a sharp eye towards your fellow humans—one that is piercing, objective, and nonjudgmental.
The real poetry and beauty in life comes from an intense relationship with reality in all its aspects. Realism is in fact the ideal we must aspire to, the highest point of human rationality.
HUMAN NATURE IS SO CONSTITUTED, THAT IT CANNOT HONOR A HELPLESS MAN, ALTHOUGH IT CAN PITY HIM; AND EVEN THIS IT CANNOT DO LONG, IF THE SIGNS SIGNS OF POWER DO NOT ARISE. —Frederick Douglass
It is not about possessing things or money or titles. You can have all of that in abundance but if you are someone who still looks to others for help and guidance, if you depend on your money or resources, then you will eventually lose what you have when people let you down, adversity strikes, or you reach for some foolish scheme out of impatience. True ownership can come only from within. It comes from a disdain for anything or anybody that impinges upon your mobility, from a confidence in your own decisions, and from the use of your time in constant pursuit of education and improvement.
You are more alone than you imagine. This should not be a source of fear but of freedom. When you prove to yourself that you can get things on your own, then you experience a sense of liberation. You are no longer waiting for people to do this or that for you (a frustrating and infuriating experience). You have confidence that you can manage any adverse situation on your own.exercise you must practice on a daily basis—weaning yourself from dependencies, listening less to others’ voices and more to your own, cultivating new skills. 711 • Remember: your bosses prefer to keep you in dependent positions. It is in their interest that you do not become self-reliant, and so they will tend to hoard information. You must secretly work against this and seize this information for yourself. Keep in mind the following: what you really value in life is ownership, not money. If ever there is a choice—more money or more responsibility—you must always opt for the latter. A lower-paying position that offers more room to make decisions and carve out little empires is infinitely preferable to something that pays well but constricts your movements. You must remember that when people give you things or do you favors it is always with strings attached. They want something from you in return—assistance, unquestioned loyalty, and so forth. You want to keep yourself free of as many of these obligations as possible, so get in the habit of taking what you need for yourself instead of expecting others to give it to you. Understand: you are one of a kind. Your character traits are a kind of chemical mix that will never be repeated in history. There are ideas unique to you, a specific rhythm and perspective that are your strengths, not your weaknesses. You must not be afraid of your uniqueness and you must care less and less what people think of you. We wish we could be more like that and want to be around them, hoping that some of their independence might rub off on us. The needy, clingy types—often the most sociable—unconsciously push us away. We feel their need for comfort and validation and secretly we want to say to them: “Get it for yourself—stop being so weak and dependent.” Those who are self-reliant turn to people out of strength—a desire for pleasant company or an exchange of ideas. If people do not do what they want or expect, they are not hurt or let down. Their happiness comes from within and is all the more profound for that reason. THERE IS A TIME IN EVERY MAN’S EDUCATION WHEN HE ARRIVES AT THE CONVICTION THAT…IMITATION IS SUICIDE…THAT THOUGH THE WIDE UNIVERSE IS FULL OF GOOD, NO KERNEL OF NOURISHING CORN CAN COME TO HIM BUT THROUGH HIS TOIL BESTOWED ON THAT PLOT OF GROUND WHICH IS GIVEN TO HIM TO TILL. THE POWER WHICH RESIDES IN HIM IS NEW IN NATURE, AND NONE BUT HE KNOWS WHAT THAT IS WHICH HE CAN DO, NOR DO KNOW UNTIL HE HAS TRIED. —Ralph Waldo Emerson Instead of becoming discouraged and depressed by any kind of downturn, you must see this as a wake-up call, a challenge that you will transform into an opportunity for power. Your energy levels rise. You move to the attack, surprising your enemies with boldness. You care less what people think about you and this paradoxically causes them to admire you—the negative publicity is turned around. You do not wait for things to get better—you seize this chance to prove yourself. Mentally framing a negative event as a blessing in disguise makes it easier for you to move forward. It is a kind of mental alchemy, transforming shit into sugar. George Washington. He was a wealthy landowner but his attitude towards life had been forged by years fighting for the British in the French and Indian War, amid the harsh environment of frontier America. [I]N NOOKS ALL OVER THE EARTH SIT MEN WHO ARE WAITING, SCARCELY KNOWING IN WHAT WAY THEY ARE WAITING, MUCH LESS THAT THEY ARE WAITING IN VAIN. OCCASIONALLY THE CAL THAT AWAKENS—THAT ACCIDENT WHICH GIVES THE “PERMISSION TO ACT—COMES TOO LATE, WHEN THE BEST YOUTH AND STRENGTH FOR ACTION HAS ALREADY BEEN USED UP BY SITTING STILL; AND MANY HAVE FOUND TO THEIR HORROR WHEN THEY “LEAPED UP” THAT THEIR LIMBS HAD GONE TO SLEEP AND THEIR SPIRIT HAD BECOME TOO HEAVY. “IT IS TOO LATE,” THEY SAID TO THEMSELVES, HAVING LOST THEIR FAITH IN THEMSELVES AND HENCEFORTH FOREVER USELESS. —Friedrich Nietzsche If we look for more—information, outside people to help us—it won’t necessarily lead to anything better; in fact the waiting and the dependence makes us less creative. When we go to work with what is there, we find new ways to employ this material. Remember: as Napoleon said, the moral is to the physical as three to one—meaning the motivation and energy levels you or your army bring to the encounter have three times as much weight as your physical resources. With energy and high morale, a human can overcome almost any obstacle and create opportunity out of nothing. IN THE PRESENT THERE IS CONSTANT CHANGE AND SO MUCH WE CANNOT CONTROL. IF YOU TRY TO MICROMANAGE IT ALL, YOU LOSE EVEN GREATER CONTROL IN THE LONG RUN. THE ANSWER IS TO LET GO AND MOVE WITH THE CHAOS THAT PRESENTS ITSELF TO YOU—FROM WITHIN IT, YOU WILL FIND ENDLESS OPPORTUNITIES THAT ELUDE MOST PEOPLE. DON’T GIVE OTHERS THE CHANCE TO PIN YOU DOWN; KEEP MOVING AND CHANGING YOUR APPEARANCES TO FIT THE ENVIRONMENT. IF YOU ENCOUNTER WALLS OR BOUNDARIES, SLIP AROUND THEM. DO NOT LET ANYTHING DISRUPT YOUR FLOW. This hunger for control, common to all of us, is the root of so many problems in life. Forcing people to do what we want makes them resentful—inevitably they sabotage us or assert themselves against our will. In a social situation in which you want the ability to influence people, your first move is to bend to their different energies. You see what they bring and you adapt to this, then find a way to divert their energy in your direction. You let go of the past way of doing things and adapt your strategies to the ever-flowing present. All of us have experienced at some point in our lives a feeling of momentum. Perhaps we do something that strikes a chord and we get recognized for it. This positive attention fills us with unusual confidence, which in turn attracts people to us. Now brimming with self-belief, we are able to pull off another good action. Even if it is not so perfect, people will now tend to overlook the rough patches. We have the aura of success about us. So many times in life, one good thing seems to follow another. what matters are the connections between things, not what separates them. All of the greatest innovations in history come from an openness to discovery, one idea leading to another, sometimes coming from unrelated fields. You must develop this spirit and the same insatiable hunger for knowledge. If someone says something that bothers you, you find a way to move quickly past the feeling—either to excuse what they said, to make it less important, or to forget. you want a more balanced emotional life, with fewer highs and lows. This not only helps you keep moving and overcoming petty obstacles, but it also affects people’s perceptions of you. They come to see you as someone who has grace under pressure, a steady hand, and they will turn to you as a leader. You provide the framework, based on your knowledge and expertise, but you allow room for this project to be shaped by those involved in it. They are motivated and creative, helping to give the project more flow and force. Understand: you exist in a particular cultural moment, with its own flow and style. When you are young you are more sensitive to these fluctuations in taste and so you generally keep up with the present. But as you get older the tendency is for you to become locked in a style that is dead, one that you associate with your youth and its excitement. If enough time passes, your style-lock can become quite ludicrous; you look like a museum piece. Your momentum will grind to a halt as people come to categorize you in a narrow period of time. it is precisely our fixed nature, our tendency to hold to one line of action or thought, that is the source of human misery and incompetence. THE WAY I LEARNED IT, THE KID IN THE SCHOOL YARD WHO DOESN’T WANT TO FIGHT ALWAYS LEAVES WITH A BLACK EYE. IF YOU INDICATE YOU’LL DO ANYTHING TO AVOID TROUBLE, THAT’S WHEN YOU GET TROUBLE. —50 Cent We are also more afraid of saying something that could possibly offend those around us, as if their egos were too fragile. The culture tends to elevate as its ideal a spirit of cooperation; being democratic and fair means getting along with others, fitting in, and not ruffling feathers. Conflict and friction are almost evil; we are encouraged to be deferential and agreeable. Nevertheless, the human animal retains its aggressive impulses and all that happens is that many people channel this energy into passive-aggressive behavior, which makes everything more complicated. The first step in overcoming this is to realize that the ability to deal with conflict is a function of inner strength versus fear, and that it has nothing to do with goodness or badness. When you feel weak and afraid, you have the sense that you cannot handle any kind of confrontation. You might fall apart or lose control or get hurt. Better to keep everything smooth and even. Your main goal then is to be liked, which becomes a kind of defensive shield. when you submit in spirit to aggressors or to an unjust and impossible situation, you do not buy yourself any real peace. You encourage people to go further, to take more from you, to use you for their own purposes. They sense your lack of self-respect and they feel justified in mistreating you. When you are humble, you reap the wages of humility. You must develop the opposite—a fighting stance that comes from deep within and cannot be shaken. You force some respect. This is how it is in life for everyone: people will take from you what they can. If they sense that you are the type of person who accepts and submits, they will push and push until they have established an exploitative relationship with you. Some will do this overtly; others are more slippery and passive aggressive. You must demonstrate to them that there are lines that cannot be crossed; they will pay a price for trying to push you around. This comes from your attitude—fearless and always prepared to fight. It radiates outward and can be read in your manner without you having to speak a word. By a paradoxical law of human nature, [F]OR HOW WE LIVE IS SO FAR REMOVED FROM HOW WE OUGHT TO LIVE, THAT HE WHO ABANDONS WHAT IS DONE FOR WHAT OUGHT TO BE DONE, WILL RATHER LEARN TO BRING ABOUT HIS OWN RUIN THAN HIS PRESERVATION. A MAN WHO WISHES TO MAKE A PROFESSION OF GOODNESS IN EVERYTHING MUST NECESSARILY COME TO GRIEF AMONG SO MANY WHO ARE NOT GOOD. THEREFORE IT IS NECESSARY FOR A PRINCE, WHO WISHES TO MAINTAIN HIMSELF, TO LEARN HOW NOT TO BE GOOD, AND TO USE THIS KNOWLEDGE AND NOT USE IT, ACCORDING TO THE NECESSITY OF THE CASE. —Niccolò Machiavelli We must learn to recognize the situations that require assertive (yet controlled) actions, and which mode of attack (fox or lion) is suitable. passive aggressors you must not get emotional and drawn into their endless intrigues. The only way to treat these types is to take bold, uncompromising action that either discourages further nonsense or sends them running away. To recognize such types, look for extremes in behavior that are not natural—too kind, too ingratiating, too moral. These are most likely disguises that are worn to deflect attention from their true nature. Better to be proactive and take precautionary measures the moment you feel they are trying to get into your life. In general we take conflicts far too personally. People have problems and traumas that they carry with them from their childhood on. Most often when they do something to harm or block us, it really is not directed at us personally. It comes from some unfinished business from the past, or deep insecurities. We happen to cross their path at the wrong moment. IN THE RING, OUR OPPONENTS CAN GOUGE US WITH THEIR NAILS OR BUTT US WITH THEIR HEADS AND LEAVE A BRUISE, BUT WE DON’T DENOUNCE THEM FOR IT OR GET UPSET WITH THEM OR REGARD THEM FROM THEN ON AS VIOLENT TYPES. WE JUST KEEP AN EYE ON THEM…NOT OUT OF HATRED OR SUSPICION. JUST KEEPING A FRIENDLY DISTANCE. WE NEED TO DO THAT IN OTHER AREAS. WE NEED TO EXCUSE WHAT OUR SPARRING PARTNERS DO, AND JUST KEEP OUR DISTANCE—WITHOUT SUSPICION OR HATRED. —Marcus Aurelius COMPLAINING AND HARANGUING PEOPLE TO WORK HARDER HAS A COUNTERPRODUCTIVE EFFECT. YOU MUST ADOPT THE OPPOSITE STYLE: IMBUE YOUR TROOPS WITH THE PROPER SPIRIT THROUGH YOUR ACTIONS, NOT WORDS. THEY SEE YOU WORKING HARDER THAN ANYONE, HOLDING YOURSELF TO THE HIGHEST STANDARDS, TAKING RISKS WITH CONFIDENCE, AND MAKING TOUGH DECISION. THIS INSPIRES AND BINDS THE GROUP TOGETHER. IN THESE DEMOCRATIC TIMES, YOU MUST PRACTICE WHAT YOU PREACH. Secretly scared of being held accountable for the success of the group, they over-delegate, poll everyone for their opinions, or refrain from making the hard decisions. If you have chosen the soft, pleasing, compliant style of leadership, out of fear of being disliked, you will find yourself with less and less room to compel people to work harder or make sacrifices. If you suddenly try to be tough, they often feel wounded and personally upset. They can move from love to hate. The opposite approach yields the opposite result. If you build a reputation for toughness and getting results, people might resent you, but you will establish a foundation of respect. You are demonstrating genuine qualities of leadership that speak to everyone. Now with time and a well-founded authority, you have room to back off and reward people, even to be nice. When you do so, it will be seen as a genuine gesture, not an attempt to get people to like you, and it will have double the effect. MOST PEOPLE THINK FIRST OF WHAT THEY WANT TO EXPRESS OR MAKE, THEN FIND THE AUDIENCE FOR THEIR IDEA. YOU MUST WORK THE OPPOSITE ANGLE, THINKING FIRST OF THE PUBLIC. YOU NEED TO KEEP YOUR FOCUS ON THEIR CHANGING NEEDS, THE TRENDS THAT ARE WASHING THROUGH THEM. BEGINNING WITH THEIR DEMAND, YOU CREATE THE APPROPRIATE SUPPLY. DO NOT BE AFRAID OF PEOPLE’S CRITICISMS—WITHOUT SUCH FEEDBACK YOUR WORK WILL BE TOO PERSONAL AND DELUSIONAL. YOU MUST MAINTAIN AS CLOSE A RELATIONSHIP TO YOUR ENVIRONMENT AS POSSIBLE, GETTING AN INSIDE “FEEL” FOR WHAT IS HAPPENING AROUND YOU. NEVER LOSE TOUCH WITH YOUR BASE. Understand: the opposite approach is the way to power in this world. It begins with a fundamental fearlessness—you do not feel afraid or affronted by people who have different ways of thinking or acting. You do not feel superior to those on the outside. In fact, you are excited by such diversity. Your first move is to open up your spirit to these differences, to understand what makes the Other tick, to gain a feel for people’s inner lives, how they see the world. In this way, you continually expose yourself to wider and wider circles of people, building connections to these various networks. The source of your power is your sensitivity and closeness to this social environment. You can detect trends and changes in people’s tastes well before anyone else. Understand: you cannot disguise your attitude towards the public. If you feel superior at all, part of some chosen elite, then this seeps out in the work. It is conveyed in the tone and mood. It feels patronizing. If you have little access to the public you are trying to reach but you feel that the ideas in your head cannot fail to be interesting, then it almost inevitably comes across as something too personal, the product of someone who is alienated. In either case, what is really dominating the spirit of your work is fear. To interact closely with the public and get its feedback might mean having to adjust your “brilliant” ideas, your preconceived notions. This might challenge your tidy vision of the world. You might disguise this with a snobbish veneer, but it is the age-old fear of the Other. Understand: in this day and age, to reach people you must have access to their inner lives—their frustrations, aspirations, resentments. MOST PEOPLE CAN’T HANDLE BOREDOM.ALL OF MAN’S TROUBLES COME FROM NOT KNOWING HOW TO SIT STILL, ALONE IN A ROOM —Blaise PascalUnderstand: the real secret, the real formula for power in this world, lies in accepting the ugly reality that learning requires a process, and this in turn demands patience and the ability to endure drudge work.Often we have a general feeling of insecurity because we have never really mastered anything in life.When you take the time to master a simple process and overcome a basic insecurity, you develop certain skills that can be applied to anything. You see instantly the reward that comes from patience, practice, and discipline. You have the sense that you can tackle almost any problem in the same way. You create for yourself a pattern of confidence that will continue to rise. Think of social and political skills as a craft that you must master as well as any other. Often when you begin a project of any kind, it is from the wrong end. You tend to think first of what you want to accomplish, imagining the glory and money it will bring you if it succeeds. You then proceed to make this concept come to life. But as you go forward you often lose patience, because the small steps to get there are not nearly as exciting as the ambitious visions in your head. You must try instead the opposite approach, which can lead to very different results. We have immediate desires we are constantly working to satisfy. In that long period of time that we need to reach a goal, we are assailed by a thousand distractions and temptations that seem more interesting. We lose sight of our objectives and end up following some detour. stop searching for endless distractions. When you work through such self-imposed boredom, you will find your mind clicks into gear—new and unexpected thoughts will come to you to fill the void. YOUR OPINION OF YOURSELF BECOMES YOUR REALITY. IF YOU HAVE ALL THESE DOUBTS, THEN NO ONE WILL BELIEVE IN YOU AND EVERYTHING WILL GO WRONG. IF YOU THINK THE OPPOSITE, THE OPPOSITE WILL HAPPEN. IT’S THAT SIMPLE. —50 Cent the most ambitious and confident figures in history often emerge from the most impoverished and arduous of circumstances. They will often disguise this as their objective opinion, but invariably it has a political purpose—they want to keep you down. You are continually prone to believe these opinions, particularly if your self-image is fragile. In every moment of life you can defy and deny people this power. You do so by maintaining a sense of purpose, a high destiny you are fulfilling. From such a position, people’s attacks do not harm you; They want to see you as shy or outgoing, sensitive or tough. If you succumb to this pressure, then you may gain some social acceptance, but you will lose the unconventional parts of your character that are the source of your uniqueness and power. You must resist this process at all costs, seeing people’s neat and tidy judgments as a form of confinement. Your task is to retain or rediscover those aspects of your character that defy categorization, Wright had forced his mind to face the problem without research or preconceptions, completely in the moment. WE ARE FREE WHEN OUR ACTS PROCEED FROM OUR ENTIRE PERSONALITY, WHEN THEY EXPRESS IT, WHEN THEY EXHIBIT THAT INDEFINABLE RESEMBLANCE TO IT WHICH WE FIND OCCASIONALLY BETWEEN THE ARTIST AND HIS WORK. —Henri BergsonThe fearless approach requires that you accept the fact that you have only so much time to live, and that life itself inevitably involves levels of pain and separation. By embracing this, you embrace life itself and accept everything about it.When you choose to affirm life by confronting your mortality, everything changes.
