Aristotle’s three appeals. Every persuasive move is one of them, and a case that leans on only one is fragile.
| Appeal | Anchored in | The question it answers | Where it’s covered |
|---|---|---|---|
| Ethos | the speaker | Why should I trust you? | Win Every Argument - Medhi Hasan > 4 PLAY THE BALL ... AND THE MAN (Page 72) — and how to attack theirs |
| Pathos | the audience | Why should I care? | Win Every Argument - Medhi Hasan > 2 FEELINGS, NOT (JUST) FACTS (Page 32) · Presenting Your Case > Gaining a Sympathetic Audience |
| Logos | the message | Why is it true? | Argument Structure · Win Every Argument - Medhi Hasan > 3 SHOW YOUR RECEIPTS (Page 53) |
The fourth, often-forgotten corner is kairos — timing. The right appeal at the wrong moment fails anyway.
Related → Rhetoric · Rhetorical Strategies · Rhetoric & Persuasion (MOC)
